📰 Growth Daily - Tuesday, Feb 20

🍎 Why Apple Hasn’t Launched A Search Engine

📰 TL;DR - Apple seems to be coming for everyone these days! The are set to introduce a VR headset later this year to compete with Oculus’. They have been significantly growing their ad network to compete against Meta’s. They dropped tens of millions to sponsor the Super Bowl halftime show to compete with Spotify. And, most obviously, they have been pouring billions into Apple TV+ to compete with Netflix & all the others in the streaming space.

Well, a new report from The Register explains why Apple might not be trying to compete with Google’s search engine dominance. Because Apple reportedly gets a meaningful percentage of all search revenue Google generates through apple’s mobile devices in exchange for Google being the default search engine.

💡 Insight - We say meaningful because it must be enough not to entice Apple to create its own search engine. If this report is true, it will undoubtedly create immediate anti-trust pressure for both organizations in the EU given everything going on with Google already in thir legal system. We predict a full-scale Apple search engine within 10 years. Get ready!

➡️ You can read the full article here…

📈 How Did Raymour & Flanigan Increase AOV By $300?

The iconic furniture brand, Raymour and Flanigan recently took their 10,000+ SKU catalog and put it through Marpipe Enriched Catalogs. They edited the creative on their DPA ads and tested a lot. They discovered DPA that led to a $300 bump in AOV. This tech is game changing. In 3 steps you can have incredible product & DPA ads. All you have to do is:

1. Upload Your Product Feed
2. Tweak your designs with a drag and drop platform
3. Launch your ads

Marpipe is like a design platform for marketers - in 20 minutes you'll have ~stunning~ new ads ready to go.

For a limited time, Growth Hacks Weekly subscribers who sign up [here] can get 50% off their first month if they choose to upgrade.

➡️ What are you waiting for? Sign up free here.

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🎉 We Just Revamped Our Referral Program

📰 TL;DR - Now when you refer just one friend, follower, or co-worker, you get access to our database of 100 no-cost marketing tactics. Take it for a spin here:

🔑 Key Facebook Stats To Know For 2023

📰 TL;DR - Whether you are an agency trying to sell your clients on Facebook ads as a managed service or you have been debating whether your brand’s time and money investment into Facebook is worth it this year… Sprout Social just put together a list of crazy Facebook stats all marketers should know. A few of our favorites out of their 26 stats:

1. Americans spend about 33 minutes on Facebook per day, just above Tik Tok & Twitter

2. Facebook is by far the most used social platform for customer service support, more than 60% ahead of WhatsApp

3. These days Facebook Ads average a 0.90% CTR & a $1.72 CPC

4. The average conversion rate from a Facebook ad is 9.21% across all industries and call to actions

5. Frequent posting does not result in higher engagement

➡️ You can read the article here...

🤖 OpenAI Finally Uses AI.com

📰 TL;DR - ChatGPT’s parent company OpenAI is finally putting their expensive domain purchase to good use! Just a few years after purchasing the domain AI .com for a reported $10m sum, OpenAI has now forward the domain to ChatGPT’s website. This is interesting for a few reasons…

💡 Insight - Firstly, this really helps cement OpenAI/ChatGPT as the leader in AI tech (or at least consumer-ish facing AI tech).

🙏🏼 Pro Tip - Second and more important to the readers of Growth Daily, this is a good reminder that your brand’s name doesn’t have to be the only domain that forwards to your main website! Perhaps you sell weighted eye masks… buying a domain like “bettersleep .com” could yield some positive SEO points and a higher CTR on your Facebook ads that show the destination URL. What’s your brand’s version of OpenAI buying AI .com ?

➡️ You can read the article here...

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