- Growth Daily
- Posts
- Tuesday, Apr 4th
👀 Twitter’s Recommendation Algorithm Is Now Public
📰 TL;DR - Twitter published its recommendation algorithm code publicly on GitHub, answering the never-ending call of marketer speculation. The code reveals that likes and retweets are the most significant indicators of interest, which help to boost tweet reach. Tweets with only a URL or tweets that trigger negative user actions (like a block or unfollow) will limit tweet performance.
Also… Twitter Blue subscriber tweets get a 2-4x boost, common social issues judged for “misinformation” (like Ukraine) are often down-ranked, and the algorithm includes tracking on whether the user is: Democrat, Republican, a “Power User,” or Elon Musk.
💡 Insight - The more you dive into this data, the more you find… Some of these things we can’t control (like whether the algo has labeled you a power user or not). But if it’s true that likes and retweets are what boost your engagement, then creating content targeting this intent could be a good idea moving forward.
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🤔 Are People Actually Excited About AI?
📰 TL;DR - Dentsu released findings of their new Consumer Navigator survey observing the adoption of generative AI solutions. Here’s some interesting stats:
70% of respondents said brands should disclose when AI has been used to develop products, services, experiences, and content
77% agreed that brands must monitor technology to ensure it doesn’t perpetuate existing biases and inequalities
61% supported brands experimenting with generative AI
42% said they prefer brands that are using AI vs those that aren’t
45% of Baby Boomers cited skepticism as their biggest reservation
50% of Millennials cited enthusiasm about generative AI compared to 12% of Boomers and 29% of Gen Z
🙃 Instagram Likes Photos Again (For Now)
📰 TL;DR - According to Instagram CEO Adam Mosseri earlier this year, Instagram went too far into video in 2022 and didn’t surface enough photo content. They’ve moved forward with an intent to have roughly equal prioritization of video and photo content, and creators are feeling the stronger balance with higher engagement on photos than when IG was pushing Reels.
Mosseri claims Reels will not be deprioritized for photos and carousel posts, but they’re allllllll important. This also comes at a time when TikTok photo carousels have been highly prioritized across the algorithm.
💡 Insight - Honestly, the takeaway here is pretty evergreen: diversifying your content types will always be useful. Sure, being really good at Reels is useful. But be careful not to put yourself too deep into one bucket… because knowing social networks, they’ll probably change their priorities the next minute.
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