📰 Growth Daily - Thursday, Mar 9

🚗 Shop Toyota’s Newest Sedan Using AR

📰 TL;DR - Toyota and Yahoo teamed up to create a multi-channel campaign for Toyota’s 2023 release of their Crown sedan. The campaign includes digital out-of-home, banner displays, and connected TV activations – but the greatest element is their use of augmented reality. They’ve put together an AR experience that allows users to scan a QR code to take a 360-degree virtual tour of the sedan’s interior and exterior, pausing at “educational hotspots” to dig into deeper insights.

💡 Insight - According to Yahoo, 80% of car shoppers are open to purchasing a vehicle online. We’ve even seen a shift in how virtual experiences can propel consumers to make major purchases – from designer hand bags to houses. So, it seems like all signs are pointing to this future of shopping. Getting ahead of the curve in times like these is always valuable, and Toyota’s making a statement in being on the side of experimental marketing activations.

➡️ You can read the article here...

💸 The Cost of Digital Marketing Fragmentation

📰 TL;DR - Gone are the days of relying solely on Google and Facebook ads to lead to conversions. Digiday has been running an 8-article editorial series on the ramifications of social fragmentation and why marketers can benefit or not benefit from it. Spreading efforts across a variety of digital networks can be costly to maintain, with one brand estimating they’ve increased spend on creative services by ~30% YOY, mostly for social media and content. But maximizing how content is used across an organization and implementing innovative AI tools may help keep costs down while maximizing the value of a diverse portfolio.

💡 Insight - This whole series is fascinating, so definitely click through to the other articles if you have time. Sometimes it feels like we’re all just chasing attention from one platform to another – mostly thanks to the changing priorities of social networks and flexibility provided to brands and advertisers. It’s not a bad thing to go where you’re getting success, but too much movement across platforms can lead to a haphazard approach and a muddled content strategy.

➡️ You can read the article here...

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🤬 YouTube Gives a Sh!t About Monetizing Profanity

📰 TL;DR - YouTube announced an update to its Advertiser Friendly Guidelines to allow monetization on videos including various forms of profanity after receiving pushback on the original guidelines – many from frustrated gaming creators who risked violating the rules because the games they play (to get views & engagement) sometimes feature violence.

The new updates, already in effect, allow monetization on videos with moderate to strong profanity depending on when/how the language is used in a video – ranging from no monetization with repetitive strong profanity to full ad revenue on profanity in background music.

💡 Insight - It’s always a good time when corporate leaders listen to the crowds and change their minds. What does this mean for advertisers? Well, your content might end up next to something with profanity. But honestly, if you’re targeting your ideal audience, maybe that’s okay. Obviously this won’t work for every brand, but for most modern brands, it’s not a reason to pivot all of your YouTube advertising. Trust that the audiences you’re aligned with are still valid, even if that includes some colorful language. At the end of the day, it’s just f*&%ing words.

➡️ You can read the article here...

🍺 Bud Light Seltzer Makes The Most of Misconceptions

📰 TL;DR - Bud Light Seltzer is launching a new campaign to dispel the misconception that the beverage contains beer. The push “100% Hard Seltzer, 0% Beer” comes after Anheuser-Busch InBev internal research showing 54% of consumers believe there is beer in Bud Light Seltzer. They’ve also partnered with Rabble Games to create a tabletop card game called Misconceptions that challenges players to separate facts from common misconceptions.

💡 Insight - The hard seltzer category is incredibly packed and competitive with the category having hit $48 billion in sales during early 2020. But not gonna lie, the brand name behind Bud Light Seltzer has been confusing. Is it a seltzer or a beer? Instead of rebranding, InBev’s decision to lean into the confusion and turn it into a fun marketing moment truly makes them stand out. How can you flip your marketing on its head and make the most of consumer conversations?

➡️ You can read the article here...

🌟 The 9 Types of Top Engaging Social Media Content

📰 TL;DR - As the old saying goes, content is king (right?) and no place is more synonymous with content than social media. Knowing what content to prioritize for your social media is half the battle, so Sprout Social has published this helpful guide on 9 popular types of social media content to grow your brand using data from 729k public social profiles in 2022. Here’s an overview of the popular types of content with how they rank in terms of most engaging:

1. Short-form video (66%)

2. Images (61%)

3. Live video (37%)

4. GIFs/memes (32%)

5. Text-based posts (32%)

6. User-generated content (26%)

7. Long-form video (24%)

8. Audio (13%)

9. URL/links to other content (11%)

➡️ You can dive into the full list here...

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