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- 📰 Growth Daily - Thursday, Mar 30
📰 Growth Daily - Thursday, Mar 30
Thursday's news, tips, & tools you need to know
Nicole Tabak
March 30, 2023
🍹 Aperol Joins The Coachella Lineup
📰 TL;DR - Aperol, known most commonly as your summer brunch drink of choice, announced they’ll be partnering with Coachella this year for an on-site gathering space called the Aperol Spritz Piazza. The experience allows festival goers (21+) to take part in digitally driven activities such as a trivia kiosk, designated photo area, custom augmented reality experiences, and live social engagement opportunities – plus more promotional elements around the festival’s vicinity.
💡 Insight - Aperol is known for doing really fun and creative in-person activations (search “aperol beach truck”), and Coachella is a fun, creative festival where both brands and attendees are encouraged to flex their imaginations. This is a really great case study in how to make the most of natural partnerships, how to add digital actions to in-person experiences, and how to truly have fun with your IRL activations.
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📰 TL;DR - It's no secret that our newsletter (which is read by 40,000+ Founders & Marketers every weekday morning) is 100% ad supported! Our current ad rates were set when we had 50% fewer subscribers. We wanted to take a quick opportunity to say, given that it's the end of the quarter, our rates will be increasing in the next few weeks.
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🏚️ The Metaverse Is So 2021
📰 TL;DR - Just a couple years ago, major brands were all announcing their strategies to break into the metaverse, Web3, crypto, and NFTs… and now many of them are calling it quits. Disney, Microsoft, and Meta have all pulled back from their metaverse endeavors in the past few months while the price for real estate in some online worlds has declined almost 90% from a year ago.
💡 Insight - It’s bleak out there in this virtual world. Obviously hype was bound to go down over time with these new innovations, but that doesn’t mean that these outlets are done yet. It actually feels kinda important for the influx of brands to level out and make way for the serious investors who are going to take this tech to the next era.
🤔 What Is Generative AI Anyways?
📰 TL;DR - Generative AI has become a huge point of conversation with AI innovations like ChatGPT, DALL-E, and more offering opportunities for all professions – especially us marketers. But do you actually know what Generative AI is?? No judgment!
Social Media Today and Visual Capitalist have created this infographic and 101 explainer on Generative AI with examples of how it can be used to its best ability.
A quick overview: Generative AI is a type of AI that uses machine learning algorithms to create new and original content like images, video, text, and audio.
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