📰 Growth Daily - Thursday, Mar 23

🎨 Design Better & Quicker With Adobe’s Firefly AI

📰 TL;DR - Adobe just launched their new generative AI tool, Adobe Firefly, in beta. With this version of Firefly, designers can use everyday language to generate new content including:

• Context-aware image generation, to easily experiment with concepts

• Custom vector, brush, and texture generation from just a few words or a sketch

• Text-based video editing to change colors and settings to match descriptions set by the user

• Poster, banner, and social media content creation with a simple text prompt

• Photorealistic 3D modeling and quick creation of new 3D object styles

💡 Insight - If you’re a designer, you’ve gotta get on this beta because these features look incredible. Adobe products are notorious for challenging use for beginners, so adding AI that will evolve with the product is promising for those of us Canva-converts. Really exciting possibilities here.

➡️ You can check out the features here...

🛡️ How To Protect Your Site From Data Loss

📰 TL;DR - As an e-commerce store owner, you might be:

• Looking to protect your eCommerce store from potential disasters

• Worried about losing valuable data and customer info

• In search of a and reliable backup solution for your online store

Rewind provides peace of mind for online store owners with its reliable backup solution that protects against accidental deletions, malicious attacks, and natural disasters. With Rewind, you can easily restore lost data and maintain business continuity.

As a Shopify Plus certified app, Rewind offers a robust feature set, including automatic backups, flexible restore options, and granular backup controls. And the best part? All new users get their first month free!!

➡️ Visit their website here

*Want to get in front of our audience of Founders & Marketers? Click here…

🚨 You’ll Need To Disclose #SyntheticContent On TikTok

📰 TL;DR - TikTok has updated its Community Guidelines this week including updates related to U.S. government concerns including synthetic media, hate speech, and election integrity efforts. Most notably, creators will now need to disclose when content is created using AI or other “synthetic media” technologies by adding stickers or captions noting that it’s ‘not real’, ‘altered’, or ‘fake’.

The policy also states that AI depictions of private citizens are not allowed, while those of public figures are allowed so long as they’re not used to endorse products or violate the platform policies.

💡 Insight - Remember the first time you ever saw a deep fake in the wild? Confusing, perplexing, and maybe even a little amazing. But deep fakes have shown us how dangerous technology can be in creating false narratives and how tough it can be to determine what’s real or not. So, while AI-generated content is a massive asset for brands, it makes sense to have some guardrails around it. Don’t be the first brand that gets caught without disclosing this.

➡️ You can read the article here...

💸 Brands Lost $142.8 Billion In Revenue To Fake Traffic in 2022

📰 TL;DR - Yup, read that again. 🥲

According to research from cybersecurity company CHEQ, more than 40% of all traffic online is invalid. For marketers, this means CDP segments and CRMs have been polluted and revenue opportunities are missed. Here’s some other depressing stats from the report:

• An estimated $35.7 billion of ad spend was wasted on fake traffic

• 11.3% of all traffic was fake, 5.9% of paid traffic was fake, 5.7% of organic traffic was fake, and 22.1% of direct traffic was fake

• 1 in 10 visitors was not authentic and 1 in 50 visitors had malicious intent

• The growth of fake traffic was: +125% click hijacking attacks, 112% malicious bot attacks, 101% web scraper attacks

• The top three threats of all fake traffic: 20.1% automation tools, 16.6% click hijacking, 13.6% disabled JS

➡️ You can read the report here...

📈 Ad Prices Are Rising

📰 TL;DR - It's no secret that our newsletter (which is read by 36,000+ Founders & Marketers every weekday morning) is 100% ad supported! Our current ad rates were set when we had 50% fewer subscribers. We wanted to take a quick opportunity to say, given that it's the end of the quarter, our rates will be increasing in the next few weeks.

If you have ever considered partnering with this newsletter or think your company could benefit from getting in front of 36,000+ Founders & Marketers, now is the time to get in touch!

💡 Insight - We have the most unique partnership model in the newsletter space:

• Price lock guarantee as we grow (adding 5k to 10k subs a month)

• 2X ad credit bonus for all first-time partners

• Guaranteed click counts for select partners

• Unlimited copywriting included

• No long-term contracts

➡️ Get in touch & get more information here

** If you also want to get in front of our audience, fill out this short form.

Some things in this newsletter (particularly the things with a *) may be a sponsored post or Growth Daily LLC may be getting a small commission if you sign up.