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- 📰 Growth Daily - Thursday, Feb 16
📰 Growth Daily - Thursday, Feb 16
Thursday's news, tips, & tools you need to know
😳 Tik Tok Adds 70,000 New Data Points To Their Insights Tool
📰 TL;DR - Originally launched in May of 2022 the Tik Tok Insights tool was built as a way to signal what’s trending to various demographic for brands & creators alike. The tool has not gotten a lot of attention until today when they announced they added significantly more “insights” to their “insights tool” HA!
💡 Insight - Now you can basically filter by country, age range, a topic like holidays or events, and the specific kind of insights you want. So when we go here and select advertising insights from millennials in the US it shows me 53% of millennial Tik Tokers have convinced others to try a product service… leading us to believe millennials on Tik Tok are micro-influencers in purchasing decisions amongst their friend group. How is this helpful?
Well if you sell Tik Tok influencers or ad services this might arm you with some good data! But more importantly, what an interesting way to sell your product, right? Every B2B brand should have something like this… An interactive way to explore insights about your product or service! Maybe we should build this for Growth Daily advertisers 🧐
😎 *Out-of-Home Advertising, Made Easy & Measurable
🗞 TLDR - AdQuick seamlessly connects advertisers to out-of-home (OOH) media owners anywhere in the U.S. and abroad, and makes it easier than ever to plan, buy, and measure every kind of outdoor advertising –– from static billboards to hand-painted murals.
If you’ve run online ads you’re used to the speed of deployment and accountability provided via analytics. AdQuick provides the same experience digital marketers are used to in the OOH space.
💡 Insight - With AdQuick, advertisers gain immediate access to over 1,400 premium OOH media owners, can execute OOH buys 10x faster, launch OOH campaigns in as little as 48 hours, and unlock unprecedented measurability.
➡️ Learn more and get started at AdQuick.com
👋🏼 Major Advertisers Fleeing Twitter Means Opportunity For Us?
📰 TL;DR - According to a new report from CNN more than half of Twitter’s top 1,000 advertisers in September of 2022 are no longer investing in ads on the platform. About 625 out of their top 1,000 advertisers including Jeep, Wells Fargo, Merck, Unilever, and Coke are no longer investing in the platform.
💡 Insight - OMG the opportunity! Fewer brands competing for the same amount of eyeballs means lower CPMs and lower CPCs. We have been getting $0.50 CPCs with our Twitter ads to the same target audience as our Facebook ads (which are getting around $1.30 CPCs) so there’s definitely some “underpriced attention” to be taken advantage of on Twitter ads.
🎨 Behr Paint Is Reaching Millennial Homeowners with Tik Tok
📰 TL;DR - Behr Paint sells $1.5b worth of paint every year and recently decided to turn to Tik Tok to increase that number! Their “to DIY For” campaign got a few big influencers in the space like Kayla Simone and Ashley Basnight to show how to bring new life to old objects in your home. The campaign drove more than 108 million views and increased their follower count by 66% which is a big win for such a “legacy” brand.
💡 Insight - So many brands think they best way to promote themselves on any social platform is to pay an influencer to simply say “I love Behr paint and here’s why you will too” but that’s now how you build a brand. You build a brand by providing value and helping people learn something new or feel a certain way. This is a perfect example of a legacy brand doing that on a modern social platform. If they can do it, so can you right?!
🤷🏻♀️ Americans Just Don’t Like Live Shopping
📰 TL;DR - Instagram is ditching it’s live shopping feature next month! As their parent company makes move to execute its “year of efficiency” plan, they decided to kill the live shopping feature that’s been widely available to businesses & creators since 2020. This is interesting because…
💡 Insight - Live shopping (aka someone live streaming themselves talking about products with a link to buy that product available on screen) make up more than 10% of ALL e-commerce purchases in China but no matter how many brands try to make it popular in the US they seem to fail. Apps like ShopShops have raised millions of dollars to tap into this in the US market but struggle to get to profitability and now it seems Instagram sees the writing on the wall as well. Americans just don’t like live shopping!
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