đź“° Growth Daily - Monday, Mar 6

Monday's news, tips, & tools you need to know

Author

Nicole Tabak
March 06, 2023

🚀 YouTube’s Adding AI-Powered Tools for Video Creators

đź“° TL;DR - Keeping up with Microsoft’s Bing, Google’s adding AI tools to “reinvent video and make the seemingly impossible possible,” YouTube’s Head of Video Service reported earlier this week. In the coming months, YouTube creators will be able to virtually swap outfits in videos or create “fantastical film settings” using AI. That said, YouTube doesn’t seem to be rushing into any features too quickly as execs noted that the company wants to develop the generative AI features “with thoughtful guardrails.”

đź’ˇ Insight - It was only a matter of time until video creators started leaning heavily on AI for production elements. And to be honest, it’s really exciting to imagine the potential AI could have on video content – especially for smaller creators without big budget sets or production equipment. AI aims to make our lives easier, and creators already have so many challenges as is. What AI tools would you want to see YouTube add?

🔊 TikTok Sounds Your Business Can Actually Use

đź“° TL;DR - From fueling the latest viral meme to skyrocketing Billboard hit songs, there’s massive potential in the audio used in TikTok videos. But just because something is trending doesn’t mean you can use it in your brand content (unless you’d like to face a fun, expensive legal battle). TikTok’s launched their new “Sounds for Business” collection of custom sounds designed as templates for easy content creation. Because all of these sounds are available through TikTok’s Commercial Music Library, they’re good to go for organic and paid brand content on the TikTok platform.

đź’ˇ Insight - TikTok claims that in the early stage of Sounds for Business, these sounds have ranked in the 1% of sounds in creates, views, likes, and shares on the Commercial Music Library. Which means these sounds aren’t just your average lackluster elevator music. It’s always a bit of a blurred line when jumping on a trending audio as a brand, but it’s never fun to worry about getting sued. This new feature provides high-quality audios without having to dive into rights and licenses discussions. Sounds like an absolute win for TikTok brand content creators.

*Want to get in front of our audience of Founders & Marketers? Click here…

🌟 Pinterest Is Testing New Top-of-Screen Ads

đź“° TL;DR - Pinterest is testing out a new “Premiere Spotlight” ad spot on their app, which places a brand’s promotion in prime real estate at the top of the app’s search page. They’re testing the feature in beta with select partners, including Kohl’s, but expect a full launch later this year. The Spotlight tile will give advertisers the prime position for 24 hours with video promotions that activate in-stream, plus a website CTA that opens the brand’s website within the Pinterest app.

đź’ˇ Insight - With 450M+ users, Pinterest giving access to top-billing on their app is a goldmine. These ads are being placed even ahead of Pinterest’s generated search suggestions, which is super attention-grabbing. Especially when you consider that 85% of users claim to visit the website when starting a new project… Pinterest is a place for finding and searching for inspiration. Getting a prominent spot alongside such searches is a smart move for relevant brands and a fun test in experimental advertising. Imagine the ad creative your brand might create if you were literally advertised in the search box.

🏆 ESPN’s Getting Comfortable With Competition

đź“° TL;DR - Disney’s ESPN is on a mission to become the hub for all live sports streaming. They’ve been in conversations with major sports leagues and media partners about launching a feature on their website and mobile app linking users directly to where a live sporting event is streaming – even if that means pointing users to competitor streaming services such as Apple TV+, Amazon Prime Video, or even games only on Cable TV. The business specifics are still being worked out, but could include a cut of subscription revenue going to ESPN.

đź’ˇ Insight - Sports are particularly tricky in the world of streaming. It can often feel like a complicated puzzle just figuring out how to watch your favorite team’s next game, with blackout areas and game-specific rights packages. So, from a consumer perspective, ESPN simplifying the process would be incredible. And maybe this is all we need to consider sometimes:

What could we do as a company to make our fans and customers’ lives easier?

Having a clear goal and “why” in mind can often help make the impossible business details possible.

🎥 The Ultimate Guide on How to Use LinkedIn Live

đź“° TL;DR - So, you’ve been wanting to dip your toe into live video for awhile but don’t know where to start? Yeah, I hear you… which is why I was so thrilled to find this guide from Sprout Social on how to use LinkedIn Live and why it matters for your content creation strategy. This includes a literal step-by-step walkthrough guide for us beginners as well as more in-depth tips for the more well-versed. Here are some of the top tips:

  • LinkedIn Live is great for webinars, panels, interviews, and community Q&A sessions

  • Live streaming is not a place to freestyle, so coming up with a clear agenda for a stream can help take the stress out

  • The chat function and live reactions can turn passive viewers into active participants – get your audience involved!

  • Actively promote your LinkedIn Live presence ahead of time to maximize viewers

** If you also want to get in front of our audience, fill out this short form.

Did you learn something new from today's newsletter?

Login or Subscribe to participate in polls.

Some things in this newsletter (particularly the things with a *) may be a sponsored post or Growth Daily LLC may be getting a small commission if you sign up.