📰 Growth Daily - Monday, Jan 30

1 - Tapping Into "Gen Z Yellow" 💛

📰 TL;DR - We can't believe we are reporting on this but... Since 2016 brands of all sizes have been tapping into "millennial pink" to better connect with a younger audience. The particular shade of pink has been used on everything from makeup packaging to red carpet looks for years. Now it seems as though the global community has formalized the 2021 Pantone color of the year as "Gen Z Yellow"

💡 Insight - If you are going after that Gen Z audience, your first step should be either googling the 2021 Pantone color of the year or reading this article linked below to see this particular shade of yellow. Your second step should be figuring out how to implement it into your brand as much ass possible and as fast as possible.

➡️ You can read the article here...

*2 - Hire Amazing Marketers At Half Cost 👔

📰 TL;DR - We all know that finding good marketing talent is hard these days. What's worse than the struggle of finding good marketing talent after a long and painful process? Finding out they want way more than you can comfortably afford to pay them and a bad hire can cost 30% of the salary.

Luckily for you, our friends over at CXL Talent have a bulletproof process for you to find truly vetted & trained remote marketing talent happy to work for you at a fraction of the cost of US marketing talent. Their 90-day free replacement guarantee makes this service 100% risk-free.

💡 Insight - You see, CXL is one of the leading marketing training companies in the world and CXL Talent is their matching service! Every candidate they introduce to you:

• Is fully proficient in English

• Has at least 2-5 years of relevant marketing experience

• Goes through a 12-week Long CXL certification program at no cost to you

It's a win-win!

➡️ Get connected with great affordable talent, fast, here!

3 - The Skillsets Of Today's Most Succesful CMOs 🧮

📰 TL;DR - The WSJ just published an interesting piece about the skillsets it takes to be a successful CMO these days. Historically brands look for CMOs with a strong background in art and creative thinking. According to The WSJ, today it seems brands of all shapes and sizes are trying to find CMOs with a strong performance marketing background than candidates with a strong art and creative thinking background. Specifically, they look for candidates with more math and science skillsets than branding and storytelling.

💡 Insight - You don't have to read this WSJ article to understand there is a major shift in ideal marketing talent skillsets happening across the board. What is interesting in this article though is that some companies are looking for CMOs with as strong of a performance marketing background as a branding and storytelling background. Finding someone like this is certainly a unicorn but it is possible! We say look at the marketing channels your brand will likely acquire most of its customers though, then find a master at scaling those 2 or 3 channels to hire as your CMO.

➡️ You can read the article here...

4 - IG Adds Lead Forms To Business Profiles 💬

📰 TL;DR - Instagram, the heart of culture around the globe, just added the ability for businesses to add a custom lead form to their profile. You can essentially add a big button on your profile, that when a user taps, let's them fill out a lust of questions that you can completely customize, to get in touch with you

💡 Insight - This will be a game changer for any lead gen business, high ticket coach, or influencers. Even e-commerce brands use this as an easier customer support line... Sometimes DMing a brand or figuring out what to write to an influencer can be overwhelming. Our job as marketers is to make it as easy as possible for potential customers to get in touch with us, so every business should be rushing to stand this up ASAP!

➡️ You can read the article here...

*5 - Insights For Founders 🚀

90% of startups fail and most successful founders don't share their insights. That's why I'm a huge fan of Houck and his newsletter.

He raised over $10 million from a16z and shares tactical advice and resources about fundraising, growth, hiring, and more in an easy-to-understand, actionable way, every week.

Whether you're interested in startups or are a Founder yourself, join me and 13,500+ others here:

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