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- đź“° Growth Daily - Monday, Feb 20
đź“° Growth Daily - Monday, Feb 20
Monday's news, tips, & tools you need to know
💬 Instagram Introduces “Channels” Broadcasts
📰 TL;DR - This was a big weekend for Instagram! They introduced a handful of big new features starting with Zuckerberg’s announcement of “Channels” on Friday. Essentially creators and brands can make “Channels” their followers can subscribe to get notified about specific topics. The first-ever channel was created by Zuckerberg himself to share product & tech updates from meta.
💡 Insight - This is a way bigger deal than most are making it out to be! It’s essentially Instagram’s version of Linkedin’s internal newsletter feature. The more opportunities us marketers take advantage to send push notifications and get in front of our target audience, the more successful we will be! This is a huge one
🎖 Instagram Also Introduces Verified Profiles
📰 TL;DR - Over the weekend Instagram’s parent company Meta also introduced a “Meta Verified Membership” that seemingly was a direct copy of Twitter’s Blue Membership option. Many of Twitter Blue’s features were copied like verified badges and prioritization in comments but a few things we wish Twitter also had like prioritized customer support and impersonation monitoring.
💡 Insight - Every brand & creator should jump on this ASAP. It’s a signal to the Instagram community that you take IG seriously. It will help you stand out in the feed and the explore page. And most importantly, you get premium support for when you account gets hacked or things aren’t working properly.
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💰 Rihanna’s “Free” $5.6m Ad
📰 TL;DR - If you watched the Super Bowl’s halftime show event last Sunday you might have noticed that at the start of Rihanna’s performance, she touched up her makeup a bit. This was a not-so-subtle nod to her $2.8b fashion brand Fenty Beauty. And the crazy part? LaunchMetrics estimates that the quick few seconds of her touching up her makeup before her performance delivered an estimated $5.6m worth of media! That’s $5.6m worth of google searches, social mentions, and brand awareness. Amazing!
💡 Insight - As marketers, we often forget just how important a few seconds of meaningful brand awareness can be. Sometimes don’t have to come up with crazy stories or super bold taglines, we just need to get in front of the right audience for a few seconds with enough context to make an impact, like Rihanna did.
đź“ş YouTube Is Baically TV For Teens
📰 TL;DR - Pew Research’s newest research shows that 1 in 5 teens (13-17) are constantly on YouTube. By now we are conditioned to think of Tik Tok & Snapchat as the place where teenagers spend the most time but new research is challenging that inclination. 41% of teens (13 to 17) say they are on YouTube “several times a day” while 32% say that are on Tik Tok “several times a day” …
💡 Insight - Two insights here! First, if you are trying to sell to teenagers and aren’t investing in YouTube you need to start ASAP. Second, this shows the staying power of YouTube. YouTube isn’t going away anytime soon and consistently shows its staying power across all age demographics.
đź—Ł Facebook Gives More Context On Ads
📰 TL;DR - Facebook just introduced new improvements to their “Why am I seeing this ad?” feature. Many people don’t know that you can actually tap the three little dots in the top right corner of a Facebook ad to learn why you are seeing that ad. The box will often say something like “this brand is targeting people who recently visited their website” or “this brand is targeting people interested in golf” (something like that). Now they are going to be displaying how actions on and off their platforms trigger their machine learning algo to show you certain ads.
💡 Insight - If you are running Google ads it’s pretty easy to see which keywords your competitors are bidding on. Well the “Why am I seeing this ad?” feature on Facebook has really been our only way of seeing what our competitors (or really any brand) are actually targeting in their FB ad accounts. We love them giving more transparency and context in these answers so we can get even more intel (and inspo) from our competitors.
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