📰 Growth Daily - Monday, Apr 3

📵 Meta Might Let EU Users Disable Ad Tracking? Maybe??

📰 TL;DR - Meta was fined awhile ago about $423 million by Ireland’s Data Protection Commission, the primary privacy regulator of the European Union (EU), due to the way they were collecting and using user-collected data. In response, Meta’s been forced to take measures to remedy the situation – but of course they’re doing it in classic Meta style…

Any EU user who wants to disable ad tracking on Facebook and Instagram must submit a form to request to opt out of tracking. Meta will then “evaluate the submission and decide whether to implement the change.” EU users will get notifications to submit opt out forms starting Wednesday.

💡 Insight - This doesn’t feel like a huge nail in the coffin for EU advertisers, as the solution is such a roundabout fix that it’s hard to believe a massive amount of users will request to opt out. That said, it does signal a move for users to start taking back their information… all the more reason to invest energy into a robust marketing funnel to push people through your user journey instead of putting all your faith into first clicks.

➡️ You can read the article here...

💪 Tapping Into The Power of Micro-Influencers

📰 TL;DR - Most brands either spend their budget on one-off influencer shoutouts or UGC content but our friends over at minisocial have a more inventive way to work with influencers. Their magic? Curating a list of micro-influencers perfect for your brand who provide both reach and fully-licensed UGC content.

DTC Unicorn Harry's worked with minisocial to source more than 25 highly effective pieces of fully-licensed videos from micro influencers with more than 210k+ combined followers, which in turn generated more than $4,500+ worth of earned media value!

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🍋 When Life Hands You Lemons, Make Lemon8

📰 TL;DR - TikTok’s parent company ByteDance is behind the up-and-coming lifestyle app in town, Lemon8. While the app isn’t new, it just launched in the U.S. and is described as “if Instagram and Pinterest had a baby.” Top content on the app includes fashion, beauty, food, wellness, and travel, while the app has seen most success in attracting influencers to the platform who can easily tag their outfits and push followers to product conversions.

💡 Insight - While interest in Instagram has started to wane in recent years (especially with younger generations), Pinterest has been seeing a resurgence. Lemon8 is a version of these apps that capitalizes on exactly what made TikTok so successful: having raw, honest, real content right vs the curated, overproduced Instagram grid of millennial days. Brands could benefit by leaning into that content, whether or not it’s on Lemon8…

(also, to answer the question you’re probably asking, if TikTok does get banned in the U.S. it doesn’t seem like it’ll look good for Lemon8 either…)

➡️ You can read the article here...

🥤 Pepsi Joins The Maximalist Brand Movement

📰 TL;DR - Remember when every brand was refreshing their visual identity to be the same 4 fonts and muted color schemes?? Well, Pepsi just launched their first visual overhaul in 14 years and isn’t leaning into minimalism. Their new bold colors and large name placement are meant to signify their “disruptor” reputation. The overhaul of their logo and branding touchpoints will be implemented this fall for their 125th anniversary.

💡 Insight - Startups & DTC brands have been pulling out bold, maximalist branding for YEARS. So much so that often these brands all turn out looking the same… just like all the cookie-cutter minimalist rebrands with their Helvetica and Sage Green. It’s exciting that a major brand like Pepsi is moving in a different direction, but it’s always important to keep in mind what’s trendy vs what’s true to your brand.

➡️ You can read the article here...

📈 How Mizzen+Main Boosted Partnerships Revenue 75% YoY

📰 TL;DR - One of the fastest growing shirt brands in the world was struggling to diversify their affiliate & influencer partnerships. They were using a flat rate commission payment model which was limiting their flexibility for new partnerships. Not to mention this made it difficult to track performance to optimize as they scaled.

Well, once they started working with impact.com everything changed. They were able to increase their partnerships revenue by 75% YoY while increasing conversion rates and click through rates by 7% and 45% respectively.

Lucky for us their new comprehensive guide shows us exactly how to manage and scale these types of ultra-successful partnerships.

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