📰 Growth Daily - Friday, Mar 31

📦 Amazon’s Becoming A Deinfluencer

📰 TL;DR - Amazon is starting to flag ‘frequently returned’ products with a tag on product listings warning consumers about products that are regularly sent back. The warning label is intended to help customers avoid misleading or low-quality products and reducing unnecessary returns. While Amazon is known for their generous usually free 30 day return policy, returns often have a massive environmental cost and major production cost for processing.

💡 Insight - We’re seeing lots of conversations these days about the environmental impact of over-consumption and Amazon can be a massive culprit in this. But no one wants to be the brand people tell people not to buy or that’s frequently returned. So, if you’re a brand selling on Amazon, it might be time to bolster your marketing efforts on the platform and ensure your product is primed for 5-star reviews and zero returns.

➡️ You can read the article here...

😈 You Can Now Spy On Your Competitors’ Google Ads

📰 TL;DR - Google’s new Ad Transparency Center is a searchable hub of all ads from verified advertisers. The idea behind it is to allow users to easily learn more about the ads they’re getting served on Search, Display, and YouTube. Users will be able to see the ads an advertiser has run, which ads were shown in a certain region, and the last date an ad ran with the format of the ad… but that’s not all it’s good for… 👀

💡 Insight - This is a MASSIVE opportunity for marketers. Historically, we’ve only had access to competitors’ Facebook ads… but now we can spy on their Google ads!

Here’s how to peep your competitors’ Google ads using this new feature:

1. Google a term you think your competitor’s ad would show up under

2. Find the competitor’s ad

3. Tap the 3 dots in the top right corner of the ad

4. Tap “see more ads” at the bottom of the “about this advertiser” box

5. Scroll to see all ads that competitor has live

➡️ You can read the article here...

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💬 Meta’s Rolling Out New Reels Ad Options

📰 TL;DR - Now that Meta’s prioritized Reels on the algorithm, it’s time to add more monetization! Meta announced their new Click-to-Messenger Ads available in Facebook Reels, which enables businesses to include a CTA on their Reels to drive viewers to contact them by direct message. Meta’s also making WhatsApp Conversion optimization available for Facebook Reels Ads which allows the Click-To-Messenger ads to instead send a message through WhatsApp.

💡 Insight - Look, personalization and one-on-one marketing works wonders. It’s not the most scalable option for many businesses, but Meta’s not wrong when they’re pushing brands to make direct connections with individual consumers. If you have the capacity, this opportunity could be a huge differentiator for your brand. Seems like a total win for small businesses too.

➡️ You can read the article here...

📈 7 Unconventional Tactics to Grow on Twitter

📰 TL;DR - If you’ve been trying all the old Twitter strategies and just not getting the growth you want, this piece of tactical tips from Tweet Hunter might just be the shake-up you need. Here’s an overview of their top tips to grow on Twitter:

1. Repurpose your old tweets

2. Use a summary tweet on your threads

3. Resurface high-performing content

4. Brand yourself

5. Optimize for word of mouth

6. Format your tweets

7. Leverage quote RTs

➡️ You can dive into the full list of tips here...

🤯 How Bolero Drove 4.4M+ Impressions With Ease

📰 TL;DR - Managing influencers can be an overwhelmingly annoying task. Lucky our friends at impact.com put together a guide on how to effectively manage four types of influencers - macro, micro, celebrity, and niche. They know a thing or two about managing influencers because their all-in-one tool let's brand's streamline the entire influencer lifecycle - from discovery to recruitment, onboarding, engaging, and optimizing.

Gain access to real success stories and take your influencer marketing strategy to the next level with impact.com. Don't miss out on this opportunity to maximize your ROI.

➡️ Get your free ebook, demo, or consultation here.

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