📰 Growth Daily - Friday, Mar 24

👀 Brands Expect To Spend 75% More on TikTok (Even With Potential U.S. Ban)

📰 TL;DR - While TikTok testified yesterday to the U.S. congress ahead of the possibility of a nationwide ban, according to a Capterra survey, 3 in 4 marketers expect to increase spending on TikTok in the next 12 months. According to 82% of respondents, a TikTok ban would have a moderate to significant impact on achieving marketing objectives with 70% expecting to expand to other digital channels outside of social media if the app is banned.

On the glass-half-full side, 56% of respondents believe it is highly or somewhat unlikely that the government will ban TikTok and 87% believe it’s still a viable platform for long-term marketing strategies.

💡 Insight - The really fascinating part of this TikTok ban situation is how powerful of an app TikTok is for marketing in this moment… which, sure, their power in this attention marketplace is part of the governmental concern. But instead of raising skepticism and fear, users and brands are holding strong on their support of the app. If the app does remain, we may just see an even bigger wave of engagement. Either way, get ready for… something.

➡️ You can read the article here...

*Want to get in front of our 36,000+ Founders & Marketers? Click here…

🔍 Instagram Adds Promoted Search Result Ads

📰 TL;DR - Instagram’s launching the new option for brands to advertise in search results, connecting users with ads through contextual keywords. Ads will show up in the feed that people can scroll when they tap into a post from search results. The placement is expected to launch globally in the coming months.

In addition, they’re also adding Reminder Ads for all the event marketers out there. These ads enable users to opt into alerts about specific events in the app to build awareness, anticipation, and consideration for upcoming moments.

💡 Insight - The expansion of search ads into social media is a HUGE opportunity unlock. Plus having this feature hosted through Meta Business Manager means you’ll be able to cleanly repurpose ad assets for this new feature as soon as it drops. Lots of potential in this one.

➡️ You can read the article here...

💬 Is WhatsApp Marketing A Must For Brands?

📰 TL;DR - Many brands (thinking of global B2B brands in particular) have adopted WhatsApp marketing strategies over the years, but more and more companies in recent days are experimenting with strategies on the platform. Over 2 billion people around the world use the Meta-owned messaging platform, with major brands including Gymshark, PrettyLittleThing, and Marks & Spencer, among others.

FWIW, sending a campaign to 2 million customers via SMS may cost close to $350k while WhatsApp charges around $80k for the same.

💡 Insight - Speaking from a U.S. perspective, WhatsApp isn’t as mainstream here as it is in other parts of the world. Because of that, we often forget the huge impact of it on populations larger than ours – for reference, WhatsApp is installed on 99% of smartphones in Brazil. If you’re a global brand, you’re probably already aware of its powerful impact. But if you’re not… maybe something to consider.

➡️ You can read the article here...

🤑 Freelancers, It’s Time To Raise Your Rates*

📰 TL;DR - The number 1 reason you’re getting underpaid? Not knowing how much you’re worth. But it’s tough knowing where you stand, and it’s almost impossible if you’re a freelancer.

Our friends at Vetted built a free database of rates clients have paid freelancers, as well as reviews on everything from how long it took them to pay out, to their pitch process and communication style.

The best part? It takes less than 2 minutes to get exclusive access to the closed database, and it's completely free.

➡️ Join the community and raise your rates today.

** If you also want to get in front of our audience, fill out this short form.

Some things in this newsletter (particularly the things with a *) may be a sponsored post or Growth Daily LLC may be getting a small commission if you sign up.