📰 Growth Daily - Friday, Mar 17

Friday's news, tips, & tools you need to know

Author

Nicole Tabak
March 17, 2023

✨ LinkedIn’s AI Helps Perfect Your Profile

📰 TL;DR - As part of Microsoft’s efforts to integrate OpenAI’s GPT back-end into virtually all of its apps and products, LinkedIn is adding new GPT-powered features. Users can take advantage of personalized writing suggestions to perfect their profile ‘About’ summary or generate a headline. Recruiters can also try out the new AI-powered job description tool, making it easier and faster to write job postings. Lastly, they’re adding new AI skills LinkedIn Learning courses to help people learn the new tech (+ free until June 15).

💡 Insight - Features like these are where AI can truly be powerful. This feels like a major help for job seekers or even early career professionals who might need an extra hand putting their best selves forward on LinkedIn. Plus, let’s face it, we’re not all perfect, fancy writers with all the time in the world to write about ourselves. Leaning on AI makes a lot of sense here.

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🚫 Roblox Bans Advertising For Children Under 13

📰 TL;DR - Gaming platform Roblox has announced that they’ll no longer allow ads aimed at children under 13. This announcement comes as part of a new effort to roll out a set of rules that clearly define and regulate promotions from developers within their platform. Roblox is still in the beta stages of making their official ad server available to brands, but ad sales currently come from third-party deals with developers and content constructed by brands themselves.

💡 Insight - In the past, Roblox has reported that around half of their 58.5 million users are under the age of 13… so, yeah, this move has big impact. But as a gut reaction, advertising to children on a gaming platform must come with risks – it’s fair for Roblox to put in guardrails. Children are super impressionable and we’re already seeing effects of how tech is changing childrens’ mental health. It’s a good reminder that edgy, outside-the-box marketing is cool, but we should never lose sight of humane common sense.

🥞 Denny’s Is Serving AR Tech and Innovation

📰 TL;DR - Denny’s (the diner chain you’ve probably only been to on a road trip or at 2am) recently invested over $25 million as part of their “It’s Diner Time” overhaul. The investment includes upgrades and improvements to kitchen equipment, developing new food offerings, increasing efficiency, decreasing food waste, and a new menu – including augmented reality features including a virtual menu tour and access to exclusive deals.

💡 Insight - Bet you didn’t think you’d hear this chain restaurant name anytime soon… but here’s the interesting part of this story: you can teach an old dog new tricks. Denny’s epitomizes American diner comfort, and they’re not losing that by rebranding into something they’re not. Instead, they’re bringing what already works so well for them into 2023. Self-awareness as a brand is important, especially when you’ve got such a long-time following. It’s easy to jump into the newest, shiniest strategy, but taking the time to hone in on what really works just for them… that’s a vital takeaway

📉 Engagement Rates Are Dropping Across Social Networks

📰 TL;DR - Social media researcher Rival IQ released their annual Social Media Benchmark Report including some interesting stats on this year’s social media performance trends. Here’s some of the top stats:

  • All industries have seen a drop in overall engagement on Facebook, Instagram, and Twitter over the past 4 years

  • The most engaging post type on Instagram is Reels (close second: carousels)

  • Holiday hashtags typically generate the most engagement across all industries

  • TikTok is the top performing social network across all industries with a median engagement rate of 5.69%

  • Posting frequency took a ~20% dive on Facebook and Twitter

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