📰 Growth Daily - Friday, Jan. 6

Today's news, tips, & tools you need to know

1 - Welcome to the second Growth Daily newsletter! 🤣

📰 TL;DR - As a reminder, you are receiving this email because you subscribe to Marketing Max's Growth Hacks Weekly newsletter!

Yesterday we sent our first edition from a new domain without warming it up (#RookieMistake) so today we are sending it from the same email address our weekly newsletter is sent from!

💡Insight - Hopefully this will find more of our 21,000+ subscriber's inboxes :)

If you are seeing this for the first time checkout yesterday's first one here but know that... every Monday through Friday morning you will get an email just like this featuring all of the most important marketing, news, tips, and tools you need to know to crush your goals and grow your business / career that day!

*** Feel free to hit unsubscribe at the bottom of the newsletter, no questions asked! But we recommend waiting a week or so and seeing if you find this content impactful ;)

2 - Creating IG Reels When You Don't Have A Video Team

📰 TL;DR - Social scheduling tool Later just dropped a very helpful blog article detailing 10 easy ways to create Instagram Reels without needing to spend alot of time or money on a video team. They all were great but our favorites were:

  • Bringing Tweets to Life - Marketing Max has done this before on Tik Tok and Instagram! Simply screenshot and a high-performing tweet, put it square in the middle of a black background, & put some trending music over it with a 5 to 10-second loop.

  • Make Memes - Take a GIF, put some text above it to make it contextually relevant to your audience, and once again, put trending music over it with a 5 to 10-second loop.

  • Time Static Photos to a Beat - IG Reels has a bunch of templates built in where you can upload photos and make them automatically transition to the beat of a song. This is great for behind the scenes content and so much more!

💡Insight - As we discussed in yesterday's newsletter, IG Reels are going to seriously contend with Tik Tok this year, but not everyone has a video team or deep pockets to throw at creating amazing content. This article's 10 easy ways to create Instagram Reels is sure to be a hit!

🙏🏼 Pro Tip - Hire a virtual assistant overseas on Freelancer .com to execute a lot of the strategies in this article for you for just a few hundred a month. 

3 - YouTube Is Experimenting With New Shorts Features 

📰 TL;DR - YouTube announced, "To make it easier for Shorts creators to add relevant hashtags to video titles, we’re running an experiment that suggests new hashtags to include when publishing Shorts." Their goal is to move the keywords added by creators away from generic tags (like #marketing or #business) and toward more niche hashtags (like #facebookadstips) so their algo can get even better at surfacing relevant shorts. 

💡Insight - We are going to be keeping a close eye on all of the features Instagram and YouTube add to to their Tik Tok competitors this year. We are SUPER bullish on short-form video and therefor will always do our best to provide tips, tricks, and insights on how to utilize short form video better to grow your businesses :) 

4 - Old Navy Takes A New Approach To Content Marketing

📰 TL;DR - Instead of investing big $$$ into a bunch of TV commercials like they normally do, the famous American brand just launched a video series on YouTube starring Kenan Thompson, the longest-standing SNL cast member, where kid interns of Old Navy walk Kenan through his career options post SNL. It's funny and alludes to a much larger campaign once Kenan actually retires from SNL but what can we learn from this?

💡Insight - Almost nowhere does the Old Navy logo come up or any of it's actual benefits / normal taglines appear. This year we are going to see a huge trend away from running a commercial with celebs, like Kenan, saying boring traditional sloga like "I wear Old Navy and you should too" ... Instead we are going to see brands creating content that has a larger functionality as content first, and promotes their product second.

5 - Timeless Marketing Lessons From Steve Jobs

📰 TL;DR - Self-declared "Systems Guy" and viral Twitter guru Matt Gray shared a very well-written list of timeless marketing lessons we can learn from marketing GOAT Steve Jobs. We think the most unique / impactful ones are:

  • Sell Outcomes, Not Features - Matt points out that apple never blatantly positioned the iPod as the best music player, they positioned it as 1,000 songs in your pocket.

  • Locate The Enemy - Throughout the decades, apple has mastered the art of positioning themselves against the PC, starting with their iconic 1984 commercial all the way up to their more recent Mac vs. PC commercials.

  • Convenience Captures The Market - Seamless features inside the iPhone drives massive FOMO like iCloud automatically syncing data inside across devices in real time, airpods seamlessly connected when you open them, apple pay working with a single tap, and many more...

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