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- đź“° Growth Daily - Friday, Feb 10
đź“° Growth Daily - Friday, Feb 10
Friday's news, tips, & tools you need to know
1 - Getting More Eyeballs On Your Tik Toks Just Got Easier
📰 TL;DR - Tik Tok just introduced a slew of new goals (or objectives as they might be called on the Facebook ad platform) for its promoted video feature. You see, last April TikTok made it really easy to essentially “boost” a video to get more views, website visits, or followers with a few taps inside the app without ever opening up their ads manager. Now they are adding a few more “goals” to the list including profile visits, and DMs.
💡 Insight - we believe that there are very few use cases you should ever boost a post on any social platform from inside the app unless it’s to gain followers. Boosting posts inside the app give you significantly less targeting and optimization choices compared to buying ads from the Ads Manager. However, we do think adding profile visits to the list of goals could be a great way to get more people to click on your link in bio and follow you at the same time. Killing two birds with one stone!
2 - Google Changes Course On AI Content
📰 TL;DR - For the last year many search engine, optimization agencies and specialists have been trying to decipher exactly Google’s stance on AI written content. I will Google just released a statement, basically saying it prioritizes high quality content, regardless of whether a human or machine generated it.
💡 Insight - This is a huge deal! Perhaps we should buy more stock in AI content generation tools? This essentially means it’s going to get 10 X easier to create content. I can rank on Google as marketers. We are thrilled. :-)
3 - YouTube’s Moneygrab Before The Big Game
📰 TL;DR - Yesterday the second largest search engine in the world introduced a new targeting option, allowing brands to run ads in YouTube masthead placement in moments leading up to key events a.k.a. the Super Bowl and similar…
💡 Insight - We called this a money grab in the headline because it’s clearly a way for them to justify significantly higher CPMs (or as Uber would call it, surge pricing) when demand is the highest and activity on the platform is peaking.
We anticipate that most brands who take advantage of this will be major brands who either can’t afford ads in the Super Bowl, or during the Grammys or the NBA finals… Or who want to increase the frequency of their ads during those big events.
4 - Priceline’s Inventive New Campaign
📰 TL;DR - One of the nation’s largest travel booking sites just gave us a teaser of their new marketing campaign coinciding with the Super Bowl, which we all can learn from. Basically, their new slogan “go to your happy price” encourages travelers to find hidden deals and discounts all across their website and app.
💡 Insight - There are two major lessons we can learn from their new campaign…
It’s helpful to take a common phrase, an alter it slightly to become an epic tagline. “Go to your happy price” will forever live in many peoples brains anytime someone says happy place.
Get clever! Too many brands, simply run Facebook ads or spend their time optimizing their landing page to get as many people as possible to convert on every single dollar spent. We are the biggest proponent of performance marketing, but this new campaign from Priceline is a great reminder to take a step back and think how can we make this ad or landing page or newsletter, or Instagram post part of a much larger brand theme / campaign / initiative…
5 - Help Us Serve You Better Please!
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