Friday, September 6

🌟 Today’s Highlights:

• A massive advertiser exodus is coming for X in 2025

• Google’s testing new forum search results displays

• Twitch upgraded its Ad Manager with new features

• 📊 Stat of the Day: 62% of adult content creators now use AI tools to expand or run their business. (Source: SWR Data)

• 💡 Today’s Insight: Should your brand jump on every micro-trend?

👀 How To Get 5 New Clients EVERY Month, If Not More...

Did you hear? I'm teaming up with Phil Rivers for a special free webinar next Wednesday covering:

• The 4 low-risk and easy-to-implement client acquisition strategies every service business should use to get 5 new clients EVERY month, if not more... for less than 2 hours of work a week!

• A sneak peek inside the September Work Series

• 15 to 20 minutes of live Q&A to answer any questions you have about client acquisition strategies in general

Why are we qualified to teach this? Well, after scaling each of our agencies to over 7 figures in annual revenue respectively, then selling those agencies for a combined $12,400,000... we are on a mission to help service businesses get off the hampster wheel of referrals!

🎉 Grab your 100% free seat here

💡 Today’s Insight 💡

Should your brand jump on every micro-trend?

🗞 TL;DR - Trends are a fun way to bring your brand into public conversation, but sometimes it feels like if you don’t take part in every trend, you’ll be missing out. Vogue Business provides some tips for luxury brands to help determine whether a trend should be followed or skipped.

💡 Insight - In the moment, micro-trends can feel pretty big. Think of girl dinner, coquette, demure, and brat girl summer, for example. They’re all pretty major themes for up to a week, then they drop off. That’s important to remember here: trends will feel big in the moment, but small in retrospect.

It’s also important to remember that trends often originate with users and influencers, not brands. Inevitably, brands will dip in and out of trends, but it’s easy for brands to come across as cringey and out-of-touch if a trend is executed poorly or if it’s overdone.

The brands that do find success in getting involved in micro-trends often are the ones that fit their products and brand into the aesthetic of the trend, not just doing trends because it’s hot. Brands should stay true to their mission and style – if a trend fits into that, great. But always ask yourself: are you doing this just for views? Or because it’s really relevant and timely for your brand?

🛠 Things Worth Checking Out 🛠

👋 JOIN ME - I'm teaching you how to get 5 new clients EVERY month, if not more... live on Wednesday! If you run a service-based business, you don't want to miss this! 👉🏼 Grab your 100% free seat here

📊 IG ANALYTICS - When was the last time you truly analyzed your Instagram Analytics? If you’re hesitating to answer, here’s Later’s ultimate guide to Instagram analytics which makes the whole process a lot less intimidating.

💬 DISCORD - If you run any of your communities on Discord, heads up: the messaging server platform is lowering its free upload limit to 10MB because, well, storage management is expensive.

⚡️ Today’s Headlines ⚡️

✂️ 26% of advertisers are planning to cut X ad spend in 2025

💫 Google’s testing top comments & related topics in forum search results

🥴 X is finally hiring security & safety staff 2 years after layoffs

⚙️ Twitch added lots of new features to make its Ads Manager easier

🎥 YouTube is adding more thumbnail frame editing options for Shorts

Want more from me?

🎙 Hear me interview marketing experts on Spotify, Youtube, or Apple Podcasts

📣 Partner with me to get your product/service in front of my audience here

🤝 Hire me to audit your marketing strategy or as a fractional CMO here