Friday, September 27

🌟 Today’s Highlights:

• X is requesting to be reinstated in Brazil

• Google is recognizing content creators as trusted sources in search

• WordPress has banned WP Engine

• 📊 Stat of the Day: X has suspended 5.2 million accounts in the first half of this year and removed 10.7 million posts due to rule violations. (Source: X)

• 💡 Today’s Insight: Influencer marketing might be the new PR

💡 Here’s What REALLY Sells Online

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💡 Today’s Insight 💡

Influencer marketing might be the new PR

🗞 TL;DR - According to Sprout Social’s 2024 Influencer Marketing Report, 30% of consumers trust influencers more than they did six months ago. At the same time, there’s a growing distrust of news media. So, should you redirect your PR efforts toward influencer marketing? We’ve summarized Sprout’s advice to help you decide how to proceed.

💡 Insight - In terms of the major shift toward influencer marketing from PR, Sprout’s VP of Brand and Social says, “People trust people, and they want to be entertained and educated. Whether it’s humor, fashion, fitness or sports, people are more likely to seek out influencers than brands or celebrities. This is a sign the media has become democratized.” It’s actually a good sign – the media landscape is becoming more diverse, with audiences consuming the content of creators, not just journalists.

Influencer marketing and PR both share the goal of generating brand awareness. Both approaches work best in tandem and hinge on the same vital driver: brand storytelling. You need to figure out the story that your brand is telling to be able to let any avenue amplify it – whether that’s an influencer or a journalist.

If you’re going to work on PR and influencer marketing in tandem, make sure to craft consistent messages across channels. You want your brand to be cohesive across channels and reinforce your overall narrative. At the end of the day, both avenues can help you get your story out quick – but influencer marketing can go the extra mile by humanizing your brand story.

🛠 Things Worth Checking Out 🛠

✨ SEO FOR YOU - Did you know? BREEZY SEO is offering a free 7-day trial of their $299/mo SEO service to help you get more high-intent Google traffic here →

📺 SMART TV ADS - LG’s smart TVs have started displaying full-screen ads before the conventional screensaver kicks in when entering idle mode. Would you buy this (potentially annoying) ad space?

🩺 TIKTOK HEALTH - TikTok is partnering with the World Health Organization (WHO) to help create reliable mental health content and combat misinformation through work with trusted healthcare professionals and content creators.

⚡️ Today’s Headlines ⚡️

🌟 Here’s everything that was announced at Meta Connect 2024

🇧🇷 X has requested to be reinstated in Brazil after complying with court

🤝 Google is recognizing content creators as trusted sources in search results

🚫 WordPress is banning WP Engine after a whole week of drama

🎧 Spotify is introducing new conversion metrics for podcast creators

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