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- Friday, September 20
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Today’s news has a lot of AI. And I mean a LOT of AI. Maybe forward this to any AI skeptics you know who said the fad would be over by now. Not even close.
🌟 Today’s Highlights:
HubSpot introduced its AI Breeze to marketing automation toolkit
Google added AI updates for advertisers
Threads posts can now have up to 20 videos or pictures in them
📊 Stat of the Day: 69% of shoppers are more likely to recommend brands that create innovative shopping experiences while 71% of shoppers are more likely to purchase brands that create innovative shopping experiences. (Source: Snap)
💡 Today’s Insight: What’s the best time to post on LinkedIn?
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💡 Today’s Insight 💡
🗞 TL;DR - Every so often I get this question from people looking to grow their social engagement and increase eyeballs on their content. Thankfully, buffer analyzed millions of posts to pinpoint the best time to post on all major platforms for maximum engagement. They’ve done a deep dive into LinkedIn including the best times to post, best type of content to post, and how to find your audience’s best time to see your posts.
💡 Insight - When are the best times to post on LinkedIn for each day of the week? Here’s the breakdown:
Monday: 4pm
Tuesday: 4pm
Wednesday: 2pm
Thursday: 4pm
Friday: 1pm
Saturday: 10pm
Sunday: 7am
What’s the best day to post on LinkedIn? Thursday and Friday are pretty equally the best, though all weekdays have great engagement on the platform.
What’s the best type of content to post? Videos! Followed closely by pictures, then PDFs, then texts, then links. Sorry, conversion specialists.
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🛠 Things Worth Checking Out 🛠
💪 YOUR GROWTH TEAM - Looking to unlock more growth? Hire a team that has done it already. Meet your perfect marketing team in 60 seconds, 100% free here →
🔒 SOCIAL DATA - The FTC really wants stronger regulation of how social media companies harvest user data. So much so that it released a 129-page report examining the ways major social platforms father data.
🕵️ REDDIT ADS - Great news, you can now spy on your competitors’ Reddit ads. In an effort to help advertisers learn what works best with the Reddit audience, they’ve launched a new “Reddit ads inspiration library” similar to TikTok & Meta’s.
⚡️ Today’s Headlines ⚡️
🦾 HubSpot rolled out its AI-powered Breeze tools for marketing automation
✅ LinkedIn added an AI training opt-out if you don’t want your info to be used
✨ Google announced a range of new AI updates for Google Ads
🎥 Amazon Ads launched new generative AI-powered video generation
🧵 Threads users can now add up to 20 photos or videos per post
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