Friday, September 13

🌟 Today’s Highlights:

• OpenAI unveiled its o1 model, which can think for itself

• X wants to be your primary DM platform of choice

• YouTube launched First Position Ads for Display & 360, plus Pause Screen Ads

• 📊 Stat of the Day: Microsoft Outlook is the highest-rated email app in 46 countries while Gmail has the lowest user ratings in 36 countries. (Source: Mailsuite)

• 💡 Today’s Insight: There might be value in ‘rage baiting’

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💡 Today’s Insight 💡

There might be value in ‘rage baiting’

🗞 TL;DR - Business Insider’s Katie Notopoulos conducted a social experiment recently where she posted a range of controversial queries on Threads intentionally to bait users into responding. Turns out, it actually kinda worked. Should you work it into your strategy? Well, that’s less clear…

💡 Insight - The main finding from Notopoulos’ experiment was that posts with many comments tend to be more heavily weighted by the algorithm when it comes to what shows up in feeds – more than re-shares or likes. Threads seems to be incentivizing discussion, so brands take note: ensure your content is open to generating discussion (not necessarily discourse).

Rage bait may actually be why fewer people are sharing their thoughts online now, with fears of being made the main character on timelines (not a good thing) or being canceled by audiences. If you can generate conversation without inciting negativity, then you’ve won the jackpot.

Lastly, it may be that Meta is prioritizing conversation for its own interests: its generative AI models need human inputs to learn. The best fodder for that is often human-generated conversations, questions, and answers. So, when in doubt, it all comes back to AI SEO and ensuring that the content you’re putting out is optimized for these chatbots to learn about your brand.

🛠 Things Worth Checking Out 🛠

💵 PASSIVE INCOME - Achieve financial independence with Rich Dad legend, Andy Tanner’s eBook, “Power of 6”. Get expert strategies, understand complex financial concepts and a roadmap to passive income. Download for Free →

🇮🇳 WHATSAPP INDIA - Great news for small businesses in India: WhatsApp is now letting users sign up for a Meta Verified badge and giving them the ability to send customized messages to customers.

🇪🇺 EU DSA - The EU is planning to conduct an analysis of certain online platforms to ensure they’re complying with the Digital Services Act (DSA) in relation to advertising transparency. Watch out, Meta.

⚡️ Today’s Headlines ⚡️

🧠 OpenAI unveiled its o1 model that can fact-check itself

🥇 YouTube First Position ads are now available across Display & Video 360

✉️ X is working on decoupling its DM functionality to make it your primary choice

📣 Meta is expanding access to its Instagram Reminder Ads to its third-party API

⏸️ Youtube’s Pause Screen Ads are already rolling out on smart TVs

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