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- Friday, October 6
Friday, October 6
Marketing’s top news, tips, & tools of the day
Hey there,
Apparently today’s World Smile Day! Did you know smiling can improve your mood, lower your blood pressure, and increase your life expectancy?
So, here’s your challenge: do one thing today to make someone else smile 😁
🌟 Today’s Highlights 🌟
X removes page titles from link previews
Apple’s latest NameDrop feature is a must-use
Insight: How to personalize your products with AI’s help
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⚡️Today’s Headlines⚡️
🔗 X updated its link previews to only show the header image
💫 Meta’s rolling out generative AI tools for all advertisers
🛒 Walmart’s experimenting with generative AI tools to help customers
🎄 Disney Advertising is helping brands grow momentum through holidays
🎓 Experts say AI might make 4-year college degrees a “nice-to-have”
🛠️ Things Worth Checking Out 🛠️
🤩 AUTHENTIC UGC - Authentic influencer content for Q4 at $0 cost. Use Insense to get authentic UGC and grow organic reach via product seeding campaigns (aka influencer gifting). Try it out today.
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📱 NETWORK WITH APPLE - With iOS 17, Apple’s added the huge new feature NameDrop which allows users to easily share contact info with a tap of your phone. Check it out before your next big networking event.
📷 ADOBE AI - Adobe’s teasing their new AI-powered photo editing tool, dubbed Project Stardust, that automatically identifies individual objects in photos & allows them to be easily changed. Check it out.
🎙 NEW PODCAST EPISODE:
How Peacock Increases Subscriber LTV
✨ Today’s Insight ✨
📰 TL;DR - Growth expert Rex Woodbury published this latest piece about “the hyper-personalization of everything” where he explains that consumerism has become more and more personalized, especially with DTC brands.
Comparing it to the Industrial Revolution birthing mass production in the physical world, Woodbury claims the AI Revolution will spawn pass production in the digital world.
💡 Insight - You don’t have to transform your business like Stitch Fix or Care/of to take part in product personalization these days. Let AI take charge of hyper-personalization for you.
Service-based organizations are letting chatbots sit front and center at the top of their user journey. The next generation of consumers might consider AI chatbots as close friends. Let AI connect users to your product.
Build your product paths, then let AI route users through the path that’s most appropriate for them. Education companies use AI to provide learner feedback. eCommerce companies can use AI to provide personalized shopping recommendations. Let AI complement what you’ve already built.
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