Hey there,

TikTok recently announced they’re hosting its first-ever live music event in December with Cardi B, Niall Horan, Anitta, and Charlie Puth. Will TikTok create the next Coachella?

🧠 Stat Of The Day 🧠

Threads has just under 100M monthly users since it was released in early July.

Source: Meta’s Q3 earnings report

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⚡️Today’s Headlines⚡️

🕵️ Find out where an image comes from with Google’s new verification

📈 Time to put everything on Meta… Q3 results are optimistic

📉 X, on the other hand, is seeing usage plummet

🙌 Threads is finally adding polls and GIF functionality

👀 Big move for AI… the White House is unveiling their AI executive order next week

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💡 AGENCY 101 - Finding the perfect marketing agency just got easier! AgencyReviews.io is revolutionizing the agency discovery, connecting, and vetting process. Start your search here.

🤑 SELL YOUR BIZ - Trying to sell your business but not seeing results? List on Rejigg for FREE and let serious buyers like search funds and family offices chase you. It's like speed dating for your business! Join here.

💡 TIKTOK CREATIVE - TikTok’s newest marketing video series features leading ad execs sharing insights and tips on how to make the best use of the app for your brand. Get new ideas here.

😀 GMAIL DESIGN - Good news for email marketers & sales folks: Gmail’s emoji picker is finally letting users pick skin tones and gender preferences for certain emoji. Welcome to 2023, Gmail.

✨ Today’s Insight ✨

Avoid overdoing it on your SEO

📰 TL;DR - It’s important to optimize your content for search and always be iterating. But did you know that it’s possible to over-optimize? Google says yes, in two ways:

• Harmful optimization - when you optimize so much that it starts hurting & pushing pages into spam territory

• Time-wasting over-optimization - focusing too much on the small details that don’t really make a huge difference

💡 Insight - How can you avoid over-optimizing your content? In a few ways…

Don’t stuff your articles entirely with keywords. While keyword targeting can help, it’s good to include them in relevant places. Keywords aren’t helpful if the sentences they’re in don’t make any sense and pollute the content.

Stop aiming for perfection. Whether you’re using Core Web Vitals or a third-party tool, pay attention to these only to an extent. The effort required to make each change isn’t always proportional to the benefit it provides.

Get comfortable with “good enough” meta descriptions & title tags. It’s tempting to try to write or rewrite every meta description and title tag to reach ultimate optimization. But on the best-ranking pages, little tweaks to small sentences or grammar ultimately won’t make the difference.

Want more ways to stop over-optimizing? Check out Ahrefs’ blog.

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