Friday, October 25

🌟 Today’s Highlights:

• No, including your own logo on an IG Reel won’t affect your reach

• YouTube Shorts gets poll sticker option

• Beehiiv provides free 30-day trials for brands to start their newsletters

• 📊 Stat of the Day: 74% of online adults want to be able to communicate with businesses in the same way they communicate with friends and family through messaging. (Source: Meta)

• 💡 Today’s Insight: How to increase reach on your Instagram posts

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💡 Today’s Insight 💡

How to increase reach on your Instagram posts

🗞 TL;DR - Instagram’s Chief Adam Mosseri just dropped all the tips you need to know about why IG is the way it is, what works on the algorithm, and how you can create content that reaches more audiences.

💡 Insight - Do you ever scroll IG and see the second photo in a carousel post pop up first? That might be because you’ve already seen that carousel on your feed, but you didn’t swipe or engage with it. Instagram gives carousel posts a second chance on users’ feeds, which means there are two takeaways here: post more carousel posts to increase the likelihood that you show up on timelines AND make your second image in the carousel something interesting since it might be showcased again.

Posting multiple types of media in a carousel format, in Mosseri’s words, is useful because, "multiple pieces of media are going to mean more interactions with your carousel posts, and more interactions is going to mean more reach on average."

Additionally, Mosseri recommends users add music to photo and carousel posts so they’re eligible to show up in video experiences, like in the Reels tab. Adding popular music can also help posts show up when users are looking through other uses of the sound.

🛠 Things Worth Checking Out 🛠

👀 NEED LEADS? - Want more leads? This newsletter has generated thousands of leads for all sorts of businesses! And we have a special Q4 promo you won't wanna miss! Get in touch and learn more here →

🛍️ BFCM HACKS - BFCM is the biggest week of the year - so to make sure you’re prepared, I've put together my 5 must-implement growth hacks to turn BFCM into a profit powerhouse. Download the guide instantly here →

📱 iOS 18 - Snapchat just released a bunch of new product features including the ability to access Snap Camera Control straight from your iPhone lock screen using iOS 18’s custom controls. Expect more brands to try this out too!

⚡️ Today’s Headlines ⚡️

👌 It’s okay to include your own logo on an IG Reel, just not anyone else’s

📊 YouTube added a new poll sticker option for Shorts

✨ X is revamping its ad platform to optimize performance for SMBs

💰 Bluesky is working on a premium subscription option (sans blue check)

🗒️ Instagram is now letting users craft a Notes Prompt for friends to join in

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