Hey there,

Happy Friday! In case you’re looking for it, this is your permission to go out to your favorite cafe and buy your coffee (or tea or beverage of choice) today. You deserve it. ☕️

🌟 Today’s Highlights 🌟

• Don’t be surprised if you see your Threads on Facebook

• The passive-aggressive reason behind Duolingo’s new app logo

• Insight: Data shows how to reach Gen Z this holiday season

⚡️Today’s Headlines⚡️

👻 Snap’s adding Paid Partnership Tags to sponsored posts

🇪🇺 Heads up if you’re in Europe, Musk might pull the entire X platform

👀 Your Threads content might be boosted on Facebook

🚫 X is blocking Bing Search & Bingbot from crawling its content

🧠 How do human brains perceive visuals? Meta’s new AI shows us

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🛠️ Things Worth Checking Out 🛠️

🚨 AGENCY OWNERS - If you're an agency owner doing more than $25k/mo and want more leads, book a call to learn how AgencyReviews.io can help you grow fast faster here.

🤓 DUOLINGO APP - Have you noticed your Duolingo icon melting? It’s a new UI feature from the language-learning app only shown to users who haven’t completed a lesson in a while. Classic Duo.

✏️ DISCORD UPDATES - Discord launched a bunch of new features, mostly focused on user safety and moderation, but also including improved mobile search & updated UI elements. Check out the updates here.

🤨 ALWAYS A PRICE - College students would need to be paid $59 to deactivate TikTok & $47 to deactivate Instagram, according to a new study. How much would it take you to deactivate your socials?

✨ Today’s Insight ✨

Data: How to reach Gen Z this holiday season

📰 TL;DR - There are 68.6M Gen Zers in the U.S., making up 20% of the population and 40% of consumers. If you’re not targeting Gen Z because you think they’re “too young,” you’re missing out on a major opportunity.

Here are some more Gen Z stats for you:

• 74% say they spend their spare time online

• 35% claim they use at least one social media platform “almost constantly”

• 48% used “Buy Now Pay Later” services like Afterpay or Klarna

• 64% will pay a premium for their favorite brands

• 76% said social media enables them to interact with brands

💡 Insight - The How to E-commerce team broke down their top 15 takeaways in this piece, but here are our top 3:

Communicate authentically. Gen Z can be wary of brands and highly values realness. Be transparent and share your brand’s story.

Build, reward, and maintain brand loyalty. If Gen Z likes & trusts your brand, they can be incredibly loyal. Encourage & celebrate their loyalty with rewards programs, targeted discounts, and personalized messaging.

Encourage User-Generated Content (UGC). You should be on social media, but you don’t need to be the only ones making content. Encourage fans to share their own content and embrace sharing it on your own channels. Better yet, ensure your product, packaging, or flow is picture-perfect so users are even more incentivized to share.

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