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- Friday, October 18
In case you were wondering, searches did peak this week for the query “why is the moon so big tonight.” (The answer: it’s a Super Hunter’s Moon, which is – in nature – as horrible as it sounds.)
🌟 Today’s Highlights:
You should post carousels to increase your IG reach, apparently
Google unveiled its new revamped AI-powered Shopping page
X is now letting third parties train their AIs on your posts
📊 Stat of the Day: Despite being in limited beta, SearchGPT’s growth rate is 150% month-over-month and sending brands 4x more referrals than Perplexity and Claude. (Source: BrightEdge)
💡 Today’s Insight: Google’s changing ad auction dynamics for holiday shopping
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💡 Today’s Insight 💡
🗞 TL;DR - Watch out ad buyers, Google’s changing how PMax and Standard Shopping campaigns compete. You’ll have to adjust your strategies during this holiday season, but we’ve got the synopsis of Search Engine Land’s expert tips below on why you should care & what to do about it.
💡 Insight - Here’s what’s happening: Performance Max will no longer automatically trump Standard Shopping campaigns, and Highest Ad Rank will now determine which ad serves for overlapping campaigns. This update, which brings the campaigns in line with other campaign types’ behavior, could significantly affect campaign strategies and performance during a vital time of the year.
And in case you’re someone who needs numbers to understand the impact, Performance Max drove 17% higher ROAS than AI-powered social campaigns during Q4 2023 holiday peak, according to TransUnion.
Here’s what you should do to prepare for this change:
Stay up-to-date on how advertisers adjust budgets and targets in response
Keep an eye out for the impact on your campaign management strategies
Adjust your budgets and targets as needed
Ensure PMax campaigns follow the fundamentals (i.e. URL expansion, strong asset groups, and quality creatives/video)
Turn our audience into your clients/customers/users here
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🎥 META AI - Will the next cinematic masterpiece be made by Meta’s AI-enabled video creation tool? Well, probably not. But they’re gonna try. Meta’s been working with several Hollywood filmmakers to develop its new “Movie Gen” AI tool which creates short (16 seconds!!) HD video clips based on text prompts.
⚡️ Today’s Headlines ⚡️
🎠 Mosseri recommends posting carousels to increase your IG reach
🛍️ Google launched an AI-powered revamped version of Google Shopping
💰 YouTube is expanding paid product placement options & SponCon tags
🧠 Turns out, X will let third parties train AI on your posts
🪟 OpenAI started previewing a dedicated Windows app for ChatGPT
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