Hey there,

Friday the 13th in October? Sounds pretty spooky. Don’t worry, we’ve got all treats here (no tricks). Let’s get into it, growth ghouls… 👻

🌟 Today’s Highlights 🌟

• Google’s guide to prepare for the end of third-party cookies

• Klarna introduces AI shopping feature

• Insight: You should be failing 50% of your growth experiments

🙌 Finally, A List Of Vetted Marketing Agencies

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⚡️Today’s Headlines⚡️

🎥 YouTube added new audio description & creator pronoun options

🍪 Google released a guide to prepare for the end of third-party cookies

💬 X launched expanded profile bios for Premium users on web

🎙️ AI-generated audio of celebrities & newscasters is all over TikTok

🇪🇺 X might be fined by EU for disinformation & illegal content

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🛠️ Things Worth Checking Out 🛠️

💰 SELL YOUR BIZ - Having thoughts of selling your business but don't know where to start? Rejigg's got your back! Cash in on your hard work with ease. List for FREE & let buyers reach out to you! Visit here.

👀 CONTENT OPTIMIZATION - Get more out of your existing blogs, guides, and whitepapers by letting Spacebar repurpose them into high-engaging animated videos. Start with a free video here!

🛍️ AI SHOPPING - Payments group Klarna has launched a new AI-driven shopping feature using OpenAI that allows shoppers to buy a product using just a photo. Check it out here.

📺 STREAMING WARS - According to new data, teenagers in the U.S. watch more videos on YouTube than on Netflix – 29.1% compared to 28.7%. Check out the full survey data here.

🎙 NEW PODCAST EPISODE:

How Peacock Increases Subscriber LTV

Now streaming on Spotify & Apple & YouTube

✨ Today’s Insight ✨

You should be failing 50% of your experiments

📰 TL;DR - According to growth expert Elena Verna, if you want to be focused on growth marketing, you’ve got to embrace failure. Elena says that a lot of companies “aren’t really even conducting experiments” by “orienting towards short-term, unsustainable wins.”

By aiming for failure in 50% or more of your tests, you’re aligning with some of the top growing companies out there who are looking for solid, long-term growth.

💡 Insight - Here’s how Elena suggests starting to seek failure:

1. Stop seeking validation. Challenge your assumptions and let go of your predictions. Otherwise, they’ll cloud your judgment and lead to weak experiments.

2. Foster culture of boldness. Look at failure as a learning moment and a step towards success. This will encourage your teams to take more risks and can lead to major innovations.

3. Don’t fail recklessly. While you should aim for 50% failure, don’t be a disaster and fail on purpose. Just understand that failure is a potential outcome and a valuable one.

4. Build it into your systems. It’s one thing to say you embrace failure and another thing entirely to make it intentional. Weave it into your organization and it’ll become second nature.

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