Friday, October 11

🌟 Today’s Highlights:

• Meta is testing the ability for businesses to turn off comments on ads

• Even Instagram’s chief knows they have a moderation problem

• The most popular app with teenagers is now… not Snapchat

• 📊 Stat of the Day: LinkedIn is the top social platform for B2B ad spending and over 90% of ads on LinkedIn are B2B-oriented. (Source: eMarketer)

• 💡 Today’s Insight: Why you should care about Instagram testing a WhatsApp sticker

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💡 Today’s Insight 💡

Why you should care about Instagram testing a WhatsApp sticker

🗞 TL;DR - Instagram is close to watching a new WhatsApp sticker for Instagram Stories. The sticker, which would show up alongside other options like location/mention/music/etc., is intended to help brands drive more DM connections with users through the messaging app.

💡 Insight - DM and WhatsApp connections are growing increasingly popular with consumers in most regions. In some ways, it’s because WhatsApp has finally started to gain popularity in the U.S. after having strong success across Europe and South America.

In other ways, users are simply more drawn to direct connection these days. Users want to be able to connect directly with brands – not just passively like content. Users have become less performative with their social media, opting to share updates with smaller groups of friends and followers. It’s the kind of brand content that seems to resonate too – content that speaks directly to a smaller, niche audience.

And even when users share or like content, they’re doing it in private. Instagram’s chief Adam Mosseri has said many times that people now share a lot more in DMs and Stories than to their main feeds. If that’s not enough for you to care about fostering more direct connections with your audience, Meta has confirmed that “Click-to-Message” ads have become a big success for brands, and this new WhatsApp connection is basically a free version of the feature.

🛠 Things Worth Checking Out 🛠

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🧘 MEDITATIONTOK - TikTok announced yesterday, on World Mental Health Day, that they’re collaborating with Headspace and providing up to 20,000 global creators with six months free access to the meditation and mindfulness app.

🌀 HURRICANETOK - Speaking of TikTok and wellbeing… many Florida TikTok influencers opted to stay in their homes during Hurricane Milton, despite government warnings, to capitalize on content of the dangerous storm.

⚡️ Today’s Headlines ⚡️

🤔 Confused about the AI ‘Advantage’ ad suite? Meta published a new overview

🤐 Instagram and Threads have a big moderation problem… they’re working on it

📵 Businesses will soon be able to turn off comments on Meta ads

💼 10M people have signed up as freelancers on LinkedIn’s Services Marketplace

👀 The most used app among U.S. teens is… not Snapchat for once

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