Friday, November 22

🌟 Today’s Highlights:

• Threads’ algorithm will now focus more on accounts users already follow

• LinkedIn added AI-powered contact summaries to Sales Navigator

• DoorDash and Olipop optimized their content with UGC creators

• 📊 Stat of the Day: Holiday shoppers on X are 39% more likely to buy products that they have seen advertised than non-X users. (Source: X)

• 💡 Today’s Insight: Strategic steps to set and oversee your 2025 SEO budget

🤩 3 Steps To Increase Engagement By 90%

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💡 Today’s Insight 💡

Strategic steps to set and oversee your 2025 SEO budget

🗞 TL;DR - Struggling to set up your SEO budget for the new year? Search Engine Land has 8 strategic steps to help you set and oversee your SEO budget for maximum results with the most optimized budget – and we’ve summarized them for you below.

💡 Insight - Here are Search Engine Land’s top tips for your SEO budget:

1. Know what goes into an SEO program - i.e. technical SEO, excellent content, high-quality links, and SEO tools

2. Figure out the costs of managing SEO in-house vs agency vs consultancy and decide which makes the most sense for you

3. Understand the factors that impact an SEO budget - i.e. your business size & goals, your revenue, and your competition

4. Establish what stakeholders (aka the people controlling the budget) want, educate them on the value of SEO, and report your wins

5. Map your priorities and split your efforts into short-term wins or long-term investments

6. Adjust the budget based on performance (or create a dynamic budget)

7. Be flexible with unforeseen costs - consider setting aside 10-15% for emergencies or opportunities

8. Assess the ROI of your SEO investment - the single most important metric will be growth in organic traffic overtime!

⚡️ Today’s Headlines ⚡️

😵 Yes, Reddit went down again. Reports of issues spiked around 10:30am ET Thursday and were resolved by 11:20am ET, but was an extra hit to users after a major outage on Wednesday.

🤔 If you could make one change to your website today, what would it be? Well, OneNine will not only make that exact change for you but completely handle your website's speed, security, and maintenance. See How It Works Here →

🧵 Threads’ algorithm will focus more on accounts you follow. According to an announcement from IG Head Adam Mosseri, it’s a new effort by the social platform to rebalance ranking for recommended content.

🚨 BFCM is the biggest week of the year - so to make sure you’re prepared, I've put together my 5 must-implement growth hacks to turn BFCM into a profit powerhouse. Download the guide instantly here →

👨‍💼 LinkedIn has added a new AI-powered element to its Sales Navigator. The tool will give users a summary of key things to note about a prospective contact in the app to help ease cold outreach and prospecting.

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