Hey there,

Looks like X just launched its new Job Search feature to compete with LinkedIn in its mission to become an “everything” app. Can’t wait until I can place my weekend bagel order through this thing. Until then…

🧠 Stat Of The Day 🧠

Consumers are expected to drop an average of $1,652 this holiday season, a 14% YoY increase. (Source: Deloitte)

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🎙 HEARD EM’ SAY:

"I would argue 70% of people don't get news or entertainment from newsletters ... so I actually think the market is very nascent altogether"

The new episode of The @MarketingMax Show “How To Build Two $75m+ Newsletter Empires” now streaming on Spotify & Apple & YouTube

⚡️Today’s Headlines⚡️

#️⃣ Threads has hashtags now… kinda

🔎 Personalized search ranking & new features are coming to Google

☁️ Maybe now’s the time to join Bluesky – they just passed 2M users

😁 You can now test your TikTok Live sessions with Practice Mode

🎧 Spotify is launching its ad marketplace for podcasts in 5 new markets

🛠️ Things Worth Checking Out 🛠️

📈 INFLUENCER MARKETING - See real eComm success with Kynship's creative prowess. Get 1,000 influencer assets in just 90 days for unstoppable growth! Visit them here.

🎥 UGC CLIPS - Is your creative team overloaded? Build more performance creatives with Sleepless' expert video editors, animators, and designers. Leverage 300k+ UGC clips shot in their LA studio for YOU. Visit Sleepless here.

🔓 TIKTOK ADS - TikTok is setting the record straight with users about how and why they’re seeing certain ads in their new Basics of TikTok Ads guide. Transparency is key.

🎶 AI AUDIO - Got messy audio? Adobe wants to help you clean it up with its new AI-powered Project Sound Lift audio tool. It can use AI to separate elements like applause from a voice. Sounds interesting.

✨ Today’s Insight ✨

How are Americans getting their information these days?

📰 TL;DR - It’s no surprise that how we get our news and information is shifting increasingly to digital media and social media. To dig into the specifics, Pew Research just published its latest report on how Americans use social media for sourcing news and information.

💡 Insight - Here are our top takeaways from the report:

• Half of U.S. adults get news at least sometimes from social media

• Facebook is the most popular social platform for Americans to regularly get news with 30% of survey respondents

  • Followed by 26% getting news from YouTube, 16% from Instagram, and 14% from TikTok

• 53% of users on X get news there, a small but dedicated audience

• Women make up a greater portion of news consumers on Nextdoor (66%), Facebook (62%), Instagram (59%), and TikTok (58%)

• Men make up a greater share of news consumers on Reddit (67%), X (62%), and YouTube (58%)

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