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- Friday, November 15
Black Friday is only two weeks away, so if you’re not ready yet… now’s the time to get ready (and I’ve got just the starting point for you).
🌟 Today’s Highlights:
Facebook now considers ‘Views’ as its primary metric
Don’t overuse Google Trends for content ideas, says Google
Orbit Marketing wants to make your brand’s newsletter for you
📊 Stat of the Day: YouTube and Facebook are the most widely used online platforms in the US. (Source: Pew Research Center)
💡 Today’s Insight: Microsoft’s latest tips for AI search optimization
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💡 Today’s Insight 💡
🗞 TL;DR - Microsoft just released new guidance on how to optimize your content for AI-powered search engines, which is especially timely now that OpenAI has launched ChatGPT Search using Bing’s search index. We’ve summarized the findings for you below.
💡 Insight - The key to this new era of search is understanding user intent. Microsoft says, “the focus now shifts from who the customer is to what they are looking for—in real-time.”
There are four key ways websites can optimize for AI-powered search:
Focus on crafting content that serves the underlying intent or purpose of user queries rather than just the keywords themselves
Leverage Natural Language Processing (NLP) techniques to align content with how AI systems process and understand human language
Strategically implement keywords that match natural conversational phrases, provide contextual relevance, address common user inquiries, and match specific niche user interests
Keep content updated and use the IndexNow protocol to quickly notify search engines about website changes
Turn our audience into your clients/customers/users here
⚡️ Today’s Headlines ⚡️
👀 Views are now Facebook’s primary metric focus. This switch follows Instagram’s move to Views as its primary focus metric back in August, which provides a more uniform metric for both video and image content.
🗓️ BFCM is the biggest week of the year - so to make sure you’re prepared, I've put together my 5 must-implement growth hacks to turn BFCM into a profit powerhouse. Download the guide instantly here →
🎥 TikTok’s adding new AI video creation tools for marketers. The tool allows business users to now generate video clips within the Symphony Creative Studio based on a product description or URL.
🔥 How To Boost Rankings Without Over Spending: ranked! They deliver blog content & backlinks that lead to measurable results, with affordable, fully white-hat managed SEO subscriptions. Learn more & start your free trial here →
🫡 Google says not to rely on Google Trends for content ideas. In a new SEO news video from Google’s John Mueller, he cautions about overusing Google Trends to generate content for your website as it’s easy to go overboard.
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