Hey there,

Hopefully, you made it through this week without any mishaps! Can’t say the same for ChatGPT, which experienced a major outage on Wednesday morning. Even the best of us have off days (literally).

🧠 Stat Of The Day 🧠

69% of marketers have a subscription to at least one paid AI service. (Source: Kaltura)

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⚡️Today’s Headlines⚡️

👋 There’s a new AI chatbot in town… meet Samsung’s Gauss

🫵 YouTube creator pages are getting a more customized experience

😮 Take advantage of Meta’s FIVE new lead generation ad tools

🖥️ Live streamers on X will now get chat on desktop

👀 Major new partnership makes Amazon purchases available through FB & IG

🛠️ Things Worth Checking Out 🛠️

📈 BOOST ROI - Treat AI creates AI-powered creatives for higher CTR, lower CPCs, and more conversions. Get on-brand ads that resonate with your audience. Visit here.

🧠 WORK SMARTER - Join the 180k+ smart workers worldwide! monday.com, the all-in-one project management ally, adapts to your needs. Effortless, customizable, and centralized. Get a 30-day free trial.

🔎 FIND FREELANCERS - Wondering where to find the best freelancers? FreeUp is here to save your time! Find pre-vetted freelancers that best match your needs. Sign up and get $25 credit for new hires.

💬 GOOGLE REVIEWS - Google released its November 2023 reviews update, probably the last one ever as they update reviews more regularly. Check out what the update means for your biz.

✨ Today’s Insight ✨

Use Google’s Holiday 100 to fuel your next campaign

📰 TL;DR - Google just released their top 100 search results of trending gifts this year. The simple list includes some hyper-specific brand terms, but also more generic terms like “engravable necklace” or “smartphones.”

Additionally, Google includes fun little analytics tidbits like how the query “how to style a beanie” peaks every winter.

💡 Insight - Use this list as a starting point for any upcoming SEO activities you have planned. Could a simple tweak, like including one of these relevant terms, help prioritize your page in these results? It certainly can’t hurt.

Study this list to keep an eye out for related products or brands. Dive into what they’re doing. Instead of jumping in headfirst into trying to outrank them, study your competitors and learn what their special edge is.

Don’t feel like you have to take immediate action on your competitor research. While the goal is to use this knowledge to fuel your next campaign (maybe even for holiday), this can also help you decide which direction your brand should be headed in long-term. Knowing when to use this information strategically is just as beneficial.

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“I swear within 24 hours (of implementing this growth hack) we had 6 qualified leads, like boom, just like that!”

New episode of the @MarketingMax show “How I Built & Sold My 7 Figure Ad Agency” now streaming on Spotify & Apple & YouTube

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