- Growth Daily
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- Friday, May 5
⚡️
Talk of the Town
The Federal Trade Commission alleges that Meta has “repeatedly violated” privacy rules that were previously put on the company as part of their 2019 $5 billion settlement as well as the Children’s Online Privacy Protection Act Rule.
Takeaway: Safe to say that if you’re advertising to users under 18 across social media, you’ve got to be careful and strategic about your ad buys – especially with more government crack downs on such advertising.
The product, Pulse Premiere, is an extension of their Pulse program which provides the same benefits to an elite group of creators. At the time, the product will only be available to select publishers, such as Condé Nast, BuzzFeed, and NBC.
Takeaway: A huge move for publishers as many struggle to deal with tough economic conditions. While the rest of us can’t take advantage right now, this hopefully opens up the possibility for similar brand ad partnerships. Plus this should come as a reminder that content is king and investments in this area might provide a useful payoff.
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🚀
New Growth Insights
New data is in on video ad spend from Upfronts. Here’s some of the top level data:
Digital video ad spend increased 21% in 2022 to $47.1 billion, projected to rise an additional 17% in 2023
64% of TV/video buyers agree that creator-driven video can be considered premium
81% of buyers say they want 2 or more unified currencies for impression measurement
93% are using at least one method of attention metrics to gauge consumer attention
Takeaway: Ad buys in digital video might not be every brand’s focus, but with more forms of connected TV and streaming options, this report is relevant for every ad buyer. Even if you’re not spending in this area yet, familiarizing yourself with such a growing opportunity like digital ads is vital to growth.
The new features include geofencing technology to alert Chick-fil-A employees when customers are near the restaurant so workers can begin prepping orders and a time estimate for users to know how long their orders will take depending on pick-up preference.
Tests in 100 restaurants across the U.S. over the past year found that average wait times were trimmed by 1-2 mins and estimated wait times were 90% accurate.
Takeaway: Is 1-2 mins in the big picture a massive upgrade? Not really, but the innovation symbolizes an intent to lead with customer woes and optimize their brand experience. Always weigh the investment or effort against the bigger picture.
🛠️ Things Worth Checking Out
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🕵️ Microsoft’s Private ChatGPT - The tech giant is planning to offer a privacy-focused version of the ChatGPT chatbot to banks, health care providers, and other orgs concerned about data leaks & regulatory compliance.
✏️ Blogs* - Growth Daily readers can generate high-quality and fully original research-backed 2,500-word-plus blogs in minutes with Content at Scale! It's the world's best long-form AI writer.
💸 Twitter’s API - The social network has restored free access to their API for verified government & publicly-owned services for “critical purposes” like emergency notifications, transportation updates, and weather alerts.
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