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- Friday, May 3
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📊 Stat Of The Day 📊
58% of Americans believe that China uses TikTok to shape U.S. public opinion. (Source: Reuters/Ipsos)
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⚡️ Today’s Headlines ⚡️
👻 Snapchat launched new AR and ML tools for brands & advertisers
🙌 UMG music will finally be back on TikTok with new licensing agreement
🤖 Meta launched new AI-powered ad tools to boost performance
💫 TikTok is adding new partners to its Pulse Premiere premium ad slot
👮 Microsoft is banning the use of its enterprise AI for U.S. police
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🛠 Things Worth Checking Out 🛠
💡 AI MARKETING TIPS - Better leverage AI in your marketing strategies by subscribing to Marketing Alec's 2x weekly newsletter. Get his cutting-edge tips and tricks every week for free here →
⬆️ LEVEL UP - Feeling left behind in the AI world already? Level up in AI 100% free in just 3 minutes by signing up for prompts daily here →
🧱 BUILD YOUR OWN APP - Online course hosting platform Kajabi is helping creators build and host their own branded mobile apps using no-code solutions. Big opportunity for small businesses & creators.
💡 Today’s Insight 💡
🗞 TL;DR - A new report from DataReportal, We Are Social, and Meltwater just dropped on the state of the world’s digital behaviors in 2024 so far. The 450-page report is a rich collection of data across social, web marketing, SEO, email, and more.
💡 Insight - Here are our key takeaways from the report:
More than 2/3 of the world’s population now uses the internet
The overall time spent consuming media across the world has declined
No one really knows what Gen Z is doing online, but everyone is curious
Gen Z are actually the biggest users of search engines and email
Social media user growth is continuing despite all the chaos in the media
Connected experiences are moving to smaller screens
Video games are having a moment with popularity across all ages
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