- Growth Daily
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- Friday, May 12
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Talk of the Town
In a draft document, the EU is considering tougher cybersecurity regulations including forcing non-EU cloud service providers to only handle sensitive data through a joint venture with an EU-based company. The document would also require the cloud service to be operated and maintained from the EU.
Takeaway: The EU has definitely been provocative and ahead of the game on tech regulations and cybersecurity. And while user data should be addressed sensitively, it’s hard to tell whether these changes would help or hinder these companies’ ability to continue providing business as usual.
Bard, built on PaLM 2, can be accessed by users via chat for text and image search purposes. Bard is also being integrated soon with Google’s full suite of apps and services. Google’s also partnering with other organizations to bring Bard to more partner experiences including with Adobe, Kayak, OpenTable, Instacart, and more.
Takeaway: Google’s building AI for the masses, not just the tech-forward crew. It’ll be interesting to see whether the approach takes off, but it’s clear that Google knows their audience. Smart approach while still taking advantage of new innovation.
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New Growth Insights
Turns out that unique identifiers are considered personal data and you’re still required to have a privacy policy even if you’re using a privacy-friendly analytics tool. This piece from web developer Pilcrow dives into all the grey areas you might not have considered.
Takeaway: If this sounds like you or you’re unsure, best to check with your web team! Violating GDPR should be taken seriously and it’s better to check than face the repercussions.
Propel’s been around for awhile, but this marks a turning point in the brand’s history with their first celebrity-led TV spot in two years. The move is strategic as it lines up with summer’s key sporting events including the NBA, WNBA, NWSL, and tennis grand slams.
The brand’s seen business double over the last 6 years with Propel owning 40% of market share in the flavored, enhanced water category.
Takeaway: This is how you re-enter the market as a brand, with a splash! We can’t all have PepsiCo as our parent company, but the strategic timing of this campaign is something we can all target when starting to plant the seeds of a big advertising effort.
🛠️ Things Worth Checking Out
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🚫 YouTube Blocks Ad Blockers - YouTube’s launching a new experiment that would block users from watching YouTube content when ad blocking apps are active in a browser. Check out the new update here.
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