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- Friday, May 10
Friday, May 10
Today's Essential Marketing News & Tips
Mother’s Day is on Sunday in the U.S., which can be great for some and tough for others. Whatever that day holds for you, I hope you have a good one (or just have a good weekend)!
📊 Stat Of The Day 📊
Referrals to news sites from Facebook have fallen 50% in one year. (Source: Cheartbeat and Similarweb)
🤩 Learn Business From The Legend Himself
Today, one of the best business minds of all time Tony Robbins, is hosting a webinar, The Unshakeable Business. His events are normally reserved for paid attendees only, but he made an exception for our Marketing Max crew.
This invitation-only event will cover key insights that can ignite explosive growth in your business.
✅ The 8 “Triggers of Crisis” that shut down some businesses and make others very wealthy.
✅ 1:1 coaching sessions to have the most pressing business challenges solved personally by Tony.
✅ Proven Business Skills Evaluator that helps you uncover weaknesses in your business and turn them into major competitive advantages.
⚡️ Today’s Headlines ⚡️
😔 Apple apologized for its iPad ad that ‘missed the mark’
🎮 Nintendo is pulling its direct Switch integration with X on June 10
👀 Threads will soon show everyone a post’s view count
🏷️ TikTok is starting to automatically label AI-generated content
📌 You can now become a Certified Pinterest Media Buyer
Interested in reaching my audience? Grow with us here
🛠 Things Worth Checking Out 🛠
🧠 AI MARKETING - Looking to level up your AI marketing game? Sign up for Marketing Alec's free weekly newsletter covering the best AI marketing tips & tricks here →
🥤 COPY COCA-COLA - Coca-Cola's 'Share a Coke' campaign that catapulted their business to massive growth was put together by an amazing agency. Match with your amazing growth agency in 60 seconds here →
💡 WEBINAR - TikTok has a new free marketing webinar coming up, diving into content creation, production techniques, campaign optimization, and more. Check it out on May 16!
💡 Today’s Insight 💡
🗞 TL;DR - LinkedIn just published a new infographic showing how B2B marketers can maximize their campaign performance using AI, attribution, and measurement.
💡 Insight - Here are our key takeaways from the tip guide:
Only 4% of marketers wait the right amount of time (6+ months) to measure campaign success due to pressure to demonstrate ROI
66% of marketing leaders believe the time frame their team uses to measure ROI is nearly right, which shows a major disconnect between perception and real performance
Only 44% of marketing-qualified leads (MQLs) that pass through sales are a potential good fit (quality vs quantity)
To effectively measure marketing outcomes, try to keep pace with industry shifts to better understand your pipeline and set realistic expectations
Align across teams for better results, and embrace greater transparency with all of your stakeholders
When in doubt, consider rethinking your success metrics… cookie depreciation, new attribution methods, and shifting industry expectations can all be a great moment to reassess & pivot
Interested in reaching my audience? Get in touch here
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