Friday, March 22

Today's top marketing news, tips, & tools

Can you believe we’ve only got one more week of Q1 left? Time flies when you’re growing your biz, thinking of your next viral post, learning new memes, and trying to uncover the Kate Middleton mystery!

🧠 Stat Of The Day 🧠

Between 30-50% of videos TikTok users see are recommended based on their prior engagement. (Source: Boston University, University of Washington, and the Swiss Federal Insitute of Technology Lausanne)

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🎙 🎉 Now Streaming - How To Market B2B SaaS, Women’s Jewelry To Men, & More on YouTube, Spotify & Apple 🙂 

⚡️Today’s Headlines⚡️

📈 Reddit closed its first day of trading up nearly 48% from IPO

🖼️ Snapchat launched Sponsored AR filters as a new brand ad format

🏅 NBC’s adding shoppable ads to its’ Peacock Olympics streaming hub

🧵 Threads has officially entered the Fediverse

🤫 Amazon’s building a secret new AI search tool for shopping inspo

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🛠️ Things Worth Checking Out 🛠️

🤯 BOOST ROI - DTC brand iKamper saw a 179x ROI in the LOW season! Tequila Sunrise's email strategy and optimization can do the same for you. Learn more here.

💼 HIRE TALENT - Sagan Passport's talent placement subscription gives you access to 20k+ of the highest caliber overseas talent at a fraction of the cost of US employees' salaries. Get $1,000 credit towards your first hire here.

🤝 IG COLLABS - Did you know you don’t have to create Instagram content alone? Instagram’s Collab Posts feature allows brands to co-author feed posts with creators or popular accounts. The more the merrier.

Today’s Insight

📰 TL;DR - Personalized marketing efforts can go a long way to converting customers, but sometimes they can come off weak. Home improvement retailer Lowe’s just launched their MyLowe’s Rewards program designed to engage customers with a variety of perks and benefits. But the real key is how they’ve used user research and data to personalize the rewards program and keep customers coming back.

💡 Insight - According to Lowe’s Head of Marketing, the positioning of their loyalty program and personalization efforts was driven by the rise of millennial homeowners. It’s vital to understand who your customers are, but also who your rising customers are – who’s going to buy from you now and retain brand loyalty throughout their purchasing lives?

Lowe’s also found that gamification incentivized many customers to provide more personalized data points. To jump on this opportunity, they included a “point booster” offer into their rewards app that allows customers to identify themselves within certain audience buckets – like pet lovers, first-time homeowners, or decorators. They’re then able to custom-tailor offers based on these affinity groups.

Personalization efforts aren’t just maintained by the marketing and comms teams – it’s something that has to be deeply integrated across all customer touch-points to work well. Which is why Lowe’s is hyping up their program everywhere from their advertising, marketing, and customer service efforts. You should want consumers to feel their interests are being heard, no matter how they’re interacting with your brand.

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