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- Friday, June 7
If you don’t keep up with random holidays, heads up that today is both National Chocolate Ice Cream Day and National Doughnut Day. Sounds like you should celebrate at least one (if not both) of these today. 🍦🍩
📊 Stat Of The Day 📊
Only 10% of public relations professionals report using X for outreach, while 61% plan to increase their LinkedIn usage. (Source: Muck Rack)
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⚡️ Today’s Headlines ⚡️
✉️ TikTok has officially started testing Snapchat-like DM streaks
🤖 WhatsApp is getting a new AI assistant for businesses
🎨 Here’s everything you need to know about the new Cara app
🤝 Reddit is launching its first Ads API partnership with Sprinklr
⚙️ LinkedIn is rolling out new video ads & AI tools for B2B marketers
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🛠 Things Worth Checking Out 🛠
✔️ COPY NIKE - Nike's 'Just Do It' campaign that catapulted their business to massive growth was put together by an amazing agency. Match with your amazing growth agency in 60 seconds here →
🌱 EARTH-FRIENDLY AR - Did you know that augmented reality (AR) can hold the potential to drive positive environmental impact? According to Snapchat’s new findings, the tech holds sustainability benefits.
👗 FASHIONTOK - Calling all fashion marketers! TikTok published a new guide showcasing how sartorial marketers can tap into the reach of the app, maximize their campaigns, and connect with prospective buyers.
💡 Today’s Insight 💡
🗞 TL;DR - We don’t usually get a lot of clarity on what social networks prioritize on their algorithms. But lately, we’ve gotten a lot of… something from Instagram on how their algorithms supposedly work. Naturally, people have put a lot of stake in these reports, but Instagram is now clarifying themselves once again on their advice to help your posts perform well.
💡 Insight - A few weeks ago, Instagram noted that posting Reels longer than 90 seconds can hurt your reach – essentially warning against posting long Reels.
Instagram’s clarification: they won’t recommend Reels that are over 90 seconds long in discovery places like the Reels tab. That said, you may still find value in posting longer reels to enhance engagement with your current audience.
Last week, Instagram published a video explaining that asking your audience to comment with a single word to increase engagement could negatively impact your post’s reach due to anti-spam efforts.
Instagram’s clarification: they won’t recommend your content if it explicitly asks for engagement (aka shares, comments, tags, or other actions). But if you’re using single-word responses as a trigger alongside third-party automation tools, like ManyChat, you can still use these. (Yet there’s no clarification on how IG’s system will decipher between these two use cases.)
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