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- Friday, June 28
This Sunday is apparently Social Media Day, founded by Mashable as a way to celebrate the way social media makes it possible to stay connected with others. Love any excuse for a celebration! 🥳
📊 Stat Of The Day 📊
37% of Instagram users now use Reels daily and 78% engage with it monthly. (Source: Morgan Stanley)
😤 Your Business Deserves Better
You used to own your audience – mailing product catalogs or coupons, sending email blasts, & more – directly connecting with your audience.
Today, success depends on paying platforms like Facebook and Google whenever you want to reach your audience. It’s a landlord-tenant relationship where you rent your audience. How can you break free?
🎙 I’ve been extracting tactics from some amazing marketers! Learn:
⚡️ Today’s Headlines ⚡️
⚫️ WhatsApp and Messenger had a partial outage yesterday
🎓 You can now get trained in X’s new Ads Academy
📦 TikTok is launching “Deals For You Days” to compete with Prime Day
🤓 Everything about that Supreme Court censorship ban
👥 Google’s Gemini is developing custom AI chatbots
Interested in reaching our audience? Grow with us here
🛠 Things Worth Checking Out 🛠
💡 YOUR SEO STRATEGY - Struggling with SEO? Let VP-level strategists at North Star Inbound create and execute tailored strategies for your brand and multiply conversions! Get started here →
🔗 AUTOMATE OUTREACH - Automate outreach and link-building. HOTH’s AI Link Select finds, filters, and connects you with high-quality sites, ensuring your content is placed where it matters for effective SEO and top rankings. Learn more →
🤩 CANNES LIONS - Still not caught up on everything from last week’s Cannes Lions event? Here’s the recap you need with the six biggest trends worth watching.
💡 Today’s Insight 💡
🗞 TL;DR - X really, really wants you to advertise on their platform. So much so, that they’ve crafted a guide on how to make the most of the 2024 Paris Olympics on their platform. While there are various pros and cons to paying for promotion in the app, it is worth taking note of the stats on relevant conversations on the app.
💡 Insight - Some notable stats from the guide:
Conversations on X around sporting events are increasingly popular
2022 World Cup had 147 billion impressions (2x more than #Tokyo2020)
Super Bowl LVIII had 10.5 billion impressions (+31% YoY)
6 in 10 sports fans use X, 20% more sports fans than other platforms (this one is a little fuzzy since Facebook has 6x more users than X)
X audiences have +60% more reach than incremental TV among 18-24 year olds
Paid campaigns on X drive 16x more engagement than organic posts on X
Users on X are 40% more likely to buy brands they have seen advertised compared to social media users on other platforms
Interested in reaching my audience? Get in touch here
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