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- Friday, June 21 (Saturday, June 22)
Today’s a special holiday, so we thought we’d throw it over to our furry team members to write this intro:
From Junior, Jessie, Reggie, and Mary… Happy National Take Your Dog To Work Day! Make sure to bring your fluffy friend (and lots of treats). 🐾
📊 Stat Of The Day 📊
80% of consumers are open to influencers impacting their purchase decisions (Source: Later)
🤑 You’ll Never Believe The Success Your Brand Gets With Video Content While SAVING 💰
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⚡️ Today’s Headlines ⚡️
📱 New York State moves to limit ‘addictive feeds’ for teens
✋ YouTube crackdown on VPN users who try to cheat Premium pricing
👀 Apple is seeking an OpenAI alternative in China
⚖️ Snapchat settles CA discrimination and harassment lawsuit for $15M
🚫 U.S. to ban US sales of Kaspersky antivirus software over Russia ties
Interested in reaching our audience? Grow with us here
🛠 Things Worth Checking Out 🛠
🎥 SHORT-FORM - Why are short-form videos so popular? Well, here’s what you need to know about the psychology of bite-sized videos and short-form content. Spoiler: they’re just really addictive.
⚙️ SOCIAL MEDIA - Look, Sprout Social and other enterprise tools alike are great for one-stop-shop social scheduling… but they’re also v expensive. Here’s a solid list of social scheduler alternatives.
💡 Today’s Insight 💡
🗞 TL;DR - Recent algorithm updates and AI have shaken up traditional SEO. While we were lucky to get some insight into Google’s process through that recent algorithm leak, it’s still clear that SEO is shifting from the value it once brought. HubSpot’s CMO Kipp Bodnar and SVP of Marketing Kieran Flanagan discussed on the company’s blog how marketers can be prepared for a post-SEO world.
💡 Insight - Here are the six trends HubSpot’s marketing leaders see on the rise in a post-SEO world:
B2B creators & creator channels - prioritizing personalities over brands to foster connections between businesses & customers
Outbound marketing and AI - streamline your team’s efforts
Video content - harder to replicate and more defensible from AI
Product differentiation - standing out in an oversaturated market
Community-driven platforms - Reddit & Quora hold more weight in search rankings
Founders as creators - building a strong personal brand and engaging with audiences regularly to make them feel part of the process
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