- Growth Daily
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- Friday, June 16
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Today’s Growth Tip
Many brands are throwing away the old playbook of restricting what employees post about the company on social media in favor of empowering them to create viral content that feels more like natural, behind-the-scenes UGC.
The tactic has led many Gen Zers to be interested in working for a company with 62% of Gen Z discovering open roles via social media.
Make It Yours: Make it easy and exciting for your employees to share their experiences on social media. That doesn’t mean it has to be a free for all though. Having a clear, core set of social media guidelines (we can all agree on not posting anything confidential) that provides openness to creativity and different points of view is key here. And who knows, you might just find your next stellar hire!
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🛠️ Things Worth Checking Out
📸 UGC - Want to get UGC for your brand in just 10 days without breaking the bank? Insense offers 20k+ vetted creators to choose from with UGC videos starting at $50.
🎧 SPOTIFY ADS - Spotify launched a new free ad analytics service for all advertisers to better understand performance of audio ads. Love more ways to prove ROI!
🎥 TIKTOK SMBS - TikTok launched a new agency hub to help small biz owners achieve their goals on the platform and monitor performance.
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Talk of the Town
The full-length video ads will be served on the ride-sharing app, food delivery service Uber Eats, and alcohol delivery platform Drizly but will primarily be run on the primary app while users wait for their drivers to arrive and during their trips.
Uber notes that the average ride lasts approximately 15 minutes with 2 of those minutes spent with the rider paying attention to the app.
Takeaway: This is going to be a competitive new opp for advertisers, with reportedly 345k merchants buying ads with Uber in Q1 FY23 (though most of these are restaurants on Uber Eats). But for those willing to invest, it’s a strong one to consider with the deep data here baed on users’ own travel and purchases.
Pinterest is working with Westbrook (founded by Will Smith and Jada Pinkett Smith) to offer marketers branded content services this Halloween and holiday season. The partnership offers advertisers custom content packages with four co-branded videos featuring popular creators and one video on their new Pinterest Premiere Spotlight, all done in vertical video format.
Takeaway: Vertical video is here to stay and you should be prioritizing this in your ongoing content campaigns. This announcement also should remind you that you’ll need to lead with creativity this holiday season and prepare to work with creators to produce effective, engaging ads.
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