Friday, June 14

💰 Do The (Paper) Work Or Stay Broke

Do you feel like your business is treading water while some are running towards success?

The difference lies in a single, crucial component: financial literacy.

From optimizing tax strategies to maximizing investment returns, understanding money matters can help you significantly improve your business growth, income, and assets.

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⚡️ Today’s Headlines ⚡️

🎨 Spotify is launching its first in-house creative agency & Gen AI ads

🖼️ Threads is testing a preview for Instagram post images

⚾️ Threads is also getting into live events by showing sports scores

😵‍💫 Instagram’s ‘Add Yours’ templates are the new chain mail

💼 LinkedIn is betting on AI to help people get jobs

🛠 Things Worth Checking Out 🛠

🩺 FUNNEL TRIAGE - Unlock your marketing funnel's potential with a custom Report Card & Action Plan. Book a FREE call now, and save $1,000 off your full funnel audit if you're one of the next 5 companies to book a call here →

🤡 MEMES OF THE YEAR - We’re six months into the new year, but Mashable is tallying up all the internet’s trends so far. Take a peek at the best memes of 2024 so far (can you believe Josh wine was this year?).

💬 SPOTIFY SOCIAL - Spotify’s shared listening sessions feature Jams might be getting a group chat element to add more real-time collaboration to the tool. Sounds like a fun community engagement opp.

💡 Today’s Insight 💡

Everything you need to know about username transfers

🗞 TL;DR - We’ve all been there. There’s a social media handle or username that you desperately want for your brand (or yourself) but someone else is parked on it. What can you do? Well, here’s the general gist.

💡 Insight - No one has any right to a specific username, according to managing attorney at the Digital Law Group. All usernames are the property of the platform they’re registered to – you’re simply leasing space, and your username is your ID.

While most major social media platforms have guidelines against account transfers or the sale of usernames, it’s a pretty common practice these days. Over the last decade, the number of people looking for digital real estate on social media has jumped from 2 billion to 5 billion, which is a lot of people who want their exact brand name for clarity, consistency, or status.

Many brands even have username acquisition fees built into their budget these days. Brands seeking specific usernames can do this one of three ways: pay for/take over an account with an established following, pay for an inactive account, or try to buy someone out of their username so it becomes available for you. Again, all of these are against most policies, but the transactions are mostly self-policed. Typically, usernames can go between $1,000 and $100,000 and transactions take place by simply reaching out via DM inquiring.

Experts say the safest way to purchase a username is to not trade money at all. They recommend trying to connect with the account directly to get the name for free or, if the account is inactive, to take it up with a Meta rep directly. Even better if you already own the trademark for your name.