- Growth Daily
- Posts
- Friday, July 26
Anyone else feel like this week felt five years long? No, just me? Well, TGIF anyways…
P.S. This is your last day to respond to our Q3 survey to get a chance to win a $500 Amazon gift card!
🌟 Today’s Highlights:
OpenAI launched SearchGPT to compete with Google
TikTok finally lets users add custom thumbnails
Meta is getting hit soon with its first EU antitrust fine
📊 Stat of the Day: Just 24 of the top 100 retail brands on X posted 10 or more times in a month. (Source: Practical eCommerce)
💡 Today’s Insight: Tips & inspiration for Threads posts
🚀 Boost your marketing ROI by 50% with AI
TL;DR: Don’t pay for sh*tty AI courses when you can learn it for FREE!
GrowthSchool’s Masterclass on AI & ChatGPT (worth $399) is designed for marketers & founders and will make you a master of 25+ AI tools, hacks & prompting techniques.
In 3 hours, you will learn how to:
📊 Analyze campaign data in seconds with tools like Humata & ChatGPT
🦾 Create 100+ content pieces for reels & blogs, from one long-form video
➗ Put data tracking & reporting for your campaigns on autopilot
📈 Do predictive analysis and optimize your marketing campaigns for better results
⛱️ Personalize customer experiences by leveraging the power of AI
You’ll wish you had known about this AI masterclass sooner, as only the first 100 readers get a seat.
💡 Today’s Insight 💡
🗞 TL;DR - Turns out de-influencing, or the antithesis of traditional influencer culture that promotes consumerism, is really having a moment. According to a new Harris Poll study, 69% of American social media users say they have chosen not to purchase items on social platforms. But it’s not all bad news for brands – just because people may be swayed less by FOMO, there’s still a place for intentional purchasing.
💡 Insight - Much of the de-influencing moment comes from a rebellion against influencers, not necessarily brands. The trend seemingly sparked with a video from beauty TikToker Mikayla Nogueira where she used fake eyelashes to attempt to promote L’Oreal’s product. The backlash was so strong, Nogueira took a break for the platform and made an awkward apologetic return.
The movement is also a rebellion against unnecessary consumerism. Many accounts have been made now calling out other influencers who promote overspending and shopaholic tendencies. They’re rebelling against influencers who trick viewers into thinking they need to live aesthetic lives and buy products with no intent.
But here’s the thing: shopping on social media is still quite popular. In the past year, 38% of Americans have reported buying products they saw on social media. Audiences, especially Gen Z, are happy to get product recommendations from social media and online, they just want the recs to be authentic and honest. If you can curate a transparent, authentic brand and foster brand loyalty, you’ll find that de-influencing isn’t your enemy.
Interested in reaching our audience? Grow with us here
🛠 Things Worth Checking Out 🛠
🕸️ CAPTURE DEMAND - Thousands of potential customers are searching for your product/service on Google every month. FIRST CLASS ADS will help you capture that existing demand with highly profitable Google Ad campaigns, backed by $50,000,000 in revenue driven for clients. Start your Google Ads journey here →
🎥 IG LIVE - Want to maximize your Instagram live streams? IG wants to help you learn how to make the most of your live appearances in their new guide.
✉️ SUBSTACK - Writers now have a new tool whenever inspiration hits. Substack just rolled out the ability for writers to draft and publish new posts directly from the iOS app.
⚡️ Today’s Headlines ⚡️
🔎 OpenAI just unveiled SearchGPT, a competitor to Google & Perplexity
👍 TikTok is finally letting creators upload custom thumbnail images
💶 Meta is getting its first EU antitrust fine ($13.4B!!) for FB Marketplace
🖤 Threads is making it easier to find your likes and saved posts
⏸️ Lawmakers are asking Meta to delay shutting down CrowdTangle
Want more from me?
🎙 Hear me interview marketing experts on Spotify, Youtube, or Apple Podcasts
📣 Partner with me to get your product/service in front of my audience here
🤝 Hire me to audit your marketing strategy or as a fractional CMO here
Disclosure: Some things in this newsletter may be a sponsored post or Growth Daily LLC may be getting a small commission if you sign up / fill out their form or Growth Daily LLC might own a percent of the business. In particular, but not always, those sponsored or commissioned or owned posts might have an * in the subject headline. Read our privacy policy here.