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- Friday, July 19
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Tomorrow marks 55 years since the first humans walked on the moon. If you’re going through a moment of seemingly slow growth right now, never forget the words of astronaut Neil Armstrong:
“One small step for man, one giant leap for mankind.” 🌕
🌟 Today’s Highlights:
Meta suspends GenAI tools in Brazil
OpenAI released a new, cheaper, smarter model
Instagram Notes will now be available on Reels and grid posts
📊Stat of the Day: U.S. consumers spent $14.2 billion across Amazon’s two-day Prime Day deals event this year. (Source: Adobe Analytics)
💡Today’s Insight: Drive more clicks and conversions with power words
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💡 Today’s Insight 💡
🗞 TL;DR - According to social scheduler Buffer, power words are “words or phrases that evoke an emotional response in your audience.” They grab the reader’s attention and can make a huge difference in your content performance (you’ve probably seen me do it with the words “FREE” or “groundbreaking”). To help you get started, Buffer curated a list of top power words for you to use in your marketing efforts.
💡Insight - Buffer broke down power words into different use cases - here are a few you might find helpful…
For customer service: answer (aka “here’s the answer you’re looking for), assist, easily, feedback, frustrating
For leveraging the curiosity gap: behind the scenes, controversial, countdown, did you know, eye-opening
For stopping the scroll: announcing, better way, dangerous, discount, elusive
For emotional resonance: adventure, achieve, afraid, avoid, beautiful/delicious
For gaining your audience’s trust: bestselling, case study, endorsed by, exclusive, experts
Interested in reaching our audience? Grow with us here
🛠 Things Worth Checking Out 🛠
🚨DON’T MISS EVENT - Join our me & Phil Rivers in NYC on August 29th for their epic Lead Gen Workshop to learn 15+ innovative ways to generate leads for your business! Tickets are now 50% off here →
🔎FIND YOUR AGENCY - Looking to unlock more growth? Hire a team that has done it already. Meet your perfect marketing team in 60 seconds, 100% free here →
🥸MISINFORMATION - Did you know that you’re more likely to believe fake news shared by someone you barely know than by your best friend? It’s called “the strength of weak ties,” and it’s been studied scientifically.
⚡️ Today’s Headlines ⚡️
🇧🇷 Meta is suspending its generative AI tools in Brazil
🤖 OpenAI is releasing a cheaper, smarter model called GPT-4o Mini
📝 Instagram is expanding temporary Notes to Reels and grid posts
⚙️ Meta is adding a direct engagement element to Threads’ API
🧵 Turns out, advertisers aren’t eager to get on Threads
Interested in reaching my audience? Get in touch here
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