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- Friday, July 14
Hey there!
Still looking for a fun vacation spot? Disney World in Orlando might want your business after attendance has been dwindling with more Americans opting for European travel these warm months.
With shorter ride wait times, discount offers, and that sweet sweet Florida summer heat… what more could you want?! 🥵
||TODAY’S HIGHLIGHTS||
⚡️ Headlines: Mastodon’s still here, Shopify & Roku join forces, EU hates social media, TikTok’s on RedBox, Twitter says it’s not toxic
⬇️ Deep Dive: Why you shouldn’t make a strategy out of going viral
⚙️ Things Worth Checking Out: The ultimate email sales guide, Google’s new AI tool, Shopify’s new AI tool, Beehiiv’s new AI tool, upcoming webinar
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MARKETING NEWS
⚡️ Today’s Headlines ⚡️
🔥 Mastodon, another Twitter competitor, has hit 2M active users
📺 Shopify merchants can now sell products on TVs through Roku
📍 Selling cellphone location data might be banned in the U.S. soon
📀 You’ll soon see TikTok trending videos & ads on RedBox rental kiosks
📵 The EU is really cracking down on social media amidst riots in France
🤔 Twitter says “more than 99.9% of impressions are from healthy content”
*Want to get in front of 60,000+ Founders & Marketers? Click here…
TODAY’S DEEP DIVE
📰 TL;DR: Viral content has long been the goal for many aspiring brands with social media’s governance over trends resulting in boosted product revenue. Just think of the thrill when you hit “post” and see immediate likes, comments, and shares coming in.
But Founder and Ghostwriter Charlie Light argues that going viral isn’t what it’s quite cracked up to be. Light posted a tweet last week that got 70k+ likes, 4M+ impressions, and even a reply from Elon Musk himself. Here’s the funny thing: he only gained 150 followers from the viral success and ZERO leads for his business directly. Meanwhile a tweet he wrote targeted towards his content niche (with 10% of the impressions) led to dozens of leads and $500k+ in business.
💡 Insight: Create realistic, concrete goals for your content, social media, and business as a whole. If you say you want to “go viral,” what does that mean to you?
What does “going viral” translate to in concrete metrics? You’ve gotta know what to measure against and aim for if you want to consider it a success.
Why do you want to go viral? Is it to impress your fellow entrepreneurs and friends? Or is it to actually garner revenue and interest in your biz?
Could your business be better off investing time & energy into focused content directed at high-quality, engaged leads instead of chasing internet clout?
Because here’s the thing: if your only goal is to go viral on social media, you might be left disappointed and directionless when you get to the other side…
TOOLS & CONTENT
🛠 Things Worth Checking Out 🛠
✉️ Grab a FREE copy of the Ultimate Guide to eCommerce Email Marketing! Learn everything you need to skyrocket your email sales in just 119 pages. Get it here.
🗓️ I'll be attending Alex Hormozi's free webinar announcing his new book $100m Leads on August 19th, join me here.
📓 Google launched NotebookLM, an experimental AI offering to help gain insights on your Google Docs faster.
🛍️ Shopify is launching AI assistant for merchants called “Sidekick” to answer merchant queries like sales trends.
📫 Beehiiv (our email platform of choice!) is launching AI features to help users optimize and streamline content creation.
Do you like this new format for Growth Daily? |
BECOME A BETTER MARKETER
4 Hours > 4 Years
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*Want to get in front of 60,000+ Founders & Marketers? Click here…
Did you learn something new from today's newsletter? |
Disclosure: Some things in this newsletter may be a sponsored post or Growth Daily LLC may be getting a small commission if you sign up / fill out their form or Growth Daily LLC might own a percent of the business. In particular, but not always, those sponsored or commissioned or owned posts or might have an * in it the subject headline.