Friday, July 12

🌟 Today’s Highlights:

• Amazon expands ad offerings for non-Amazon sellers

• 1 entry to our Q3 audience survey will win a $500 Amazon gift card

• X is still working on securing money transmitter licenses in U.S.

• 📊 Stat of the Day: Google’s AI overviews now appear less than 7% of the time. (Source: BrightEdge)

• 💡Today’s Insight: How to avoid paying Apple’s ad fees

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💡 Today’s Insight 💡

How to avoid paying Apple’s ad fees, according to Meta

🗞 TL;DR - Apple has extended a 30% service fee on all ads purchased in Meta’s iOS apps. But Meta wants brands to keep advertising with them, so they’re incentivized to help advertisers avoid paying the extra charges. They’ve released a new simplified guide to make it easy to side-step Apple’s additional fees.

💡 Insight - Here are the steps Meta says you should take to boost content while still avoiding the Apple service fee:

• Boost your content by accessing your Instagram or Facebook brand accounts directly from your desktop or mobile browser

• Add prepaid funds to your ad account from Payment settings from Meta Business Suite on desktop or mobile browser

• Cut out service fees completely by using Meta’s Business Suite or Ads Manager

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🎙️ LINKEDIN AUDIO - LinkedIn’s Audio Events now has an Event Recordings feature. This allows your Audio Events to be recorded automatically, easily shareable, and accessible across pages, posts, or participant profiles.

🎞️ REELS TIPS - Looking for tips to improve your IG Reels game? Instagram just shared some new Reels tips in its Professional Dashboard, including to grab attention in the first 3 seconds, reply to comments within 7 days, and create an average of 10 or more Reels per month.

⚡️ Today’s Headlines ⚡️

🎥 YouTube added even more new Shorts features to compete with TikTok

✨ Amazon rolled out a new beta ad offering for non-Amazon sellers

🤳 X is switching to a more haptic-focused approach to push engagement

🔧 LinkedIn is rolling out its own AI-powered campaign tool

💰 X has secured yet another money transmitter license for X Payments