Hey there,

Congrats! You made it through the first work week of the year! 🎉 

Let’s wrap up the week with some actionable news and insights…

🧠 Stat Of The Day 🧠

People are more likely to stick to their goals at the beginning of the year by 145.3%. (Source: The Wharton School, UPenn)

🤔 How did a moving company double their leads?

Local SEO services from Risely, that’s how. Risely is an online growth engine that pushes leads & revenue straight to your business.

"I thought I had a decent handle on these areas but Risely really took things to the next level for me." - recent customer, located in Houston, TX.

New Year, New Leads. This year, get them from Risely.

⚡️Today’s Headlines⚡️

👻 Snapchat’s new partnership with Samba TV provides more ad insights

💼 Over 750k job postings are open now on X’s hiring platform

💪 Peloton and TikTok’s new content partnership aims for Gen Z

 🤖 OpenAI’s new store for custom GPTs launches next week

📺️ Amazon’s adding ads to Prime Video starting January 29

 🎉 New Year, New Podcast Episodes

1 - Learn how to actually drive attributable results with Out of Home Advertising on Spotify or Apple or YouTube

2 - Learn the techniques to acquire millions of SaaS users & all about the launch of Visme Forms on Spotify or Apple or YouTube

🛠️ Things Worth Checking Out 🛠️

🔎 FIND FREELANCERS - Don't waste time searching for freelancers. FreeUp brings you the top 1% of pre-vetted pros. Sign up now and review $25 in credits for new hires!

🛍️ TIKTOK SHOP - TikTok’s New Year’s resolution is clear: increase U.S. Shop business tenfold to as much as $17.5 billion this year. Taking on Amazon, Temu, and Shein sounds like a tall order.

🥤 TRENDING BRANDS - Turns out people are still going wild over Stanley cups… the drinkware brand’s new Valentine’s Day collaboration with Target caused an in-store & social media frenzy. Talk about viral.

*Want to get in front of 100k Founders/Marketers? Start here…

✨ Today’s Insight ✨

The power of streaks

📰 TL;DR - Activity streaks have had the power of compelling behavior for years. From athletes working out every day to artists committing to their craft, psychology even supports this behavior. But it’s also a rapidly growing area of opportunity for marketers.

With brands like Duolingo, Snapchat, and Candy Crush embracing gamification and the use of streaks, they’re getting users to keep coming back again and again.

💡 Insight - Streaks add a higher-level goal to a lower-level goal. Sure, using a singular app every day isn’t necessarily going to change your life. But streaks add a layer to the action that says, “but what if it did?”

If you want your consumers to take action on a streak, make it attainable. Duolingo only requires you to complete one lesson a day to maintain your streak. If they required a larger commitment, it might be too big of an ask for users.

A consumer’s commitment to a streak often depends on how closely one’s identity is tied to the action. For example, if someone wants to be more mindful and spiritual, they might be more committed to maintaining streaks like meditation, praying, or other activities that surround those areas.

*Want to get in front of our audience? Start here…

*Want to get in front of 100,000+ Founders & Marketers? Click here…