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- Friday, January 31
Already time to turn the calendar over to a new month tomorrow! Do people still even have paper calendars to turn over? 🤔
🌟 Today’s Highlights:
Threads is experimenting with spoilers and templates
Google is testing AI-generated Shopping Ads backgrounds
Join me for a happy hour webinar on February 6 with Oddit
📊 Stat of the Day: Threads has reached 320 million monthly active users, up from 300M MAU last month. (Source: Meta)
💡 Today’s Insight: Your checklist to jumpstart your social media efforts
🍷 Join me for a happy hour webinar with Oddit!
Got plans on February 6th? Join me and Shaun Brandt, Oddit’s co-founder and head of design, for an interactive virtual happy hour. Shaun will elevate attendees’ websites in real-time with tailored conversion optimization strategies, pointers, and advice.a
Learn how to boost your conversions, network with your peers, and see Oddit in action! Festivities kick off at noon EST – bring your own snacks, drinks, and questions!
💡 Today’s Insight 💡
🗞 TL;DR - Did you have a plan of making 2025 your year on social media? Are you already running behind? That’s okay, we don’t judge! In fact, we found this helpful to do list from the experts at Buffer that provides you with a social media checklist to jump back in on social media and conquer your goals.
💡 Insight - Here’s your checklist to jumpstart your social media efforts:
Audit and optimize your profiles - this is the first thing your audience is seeing, so make it good! Refresh your bio, make sure your links are up to date, and align your branding.
Define your goals - make them SMART, identify key metrics of success to track, and determine your priorities.
Review and improve your content strategy - analyze your best-performing content (or others in your industry!), repurpose & refresh existing content, test new content formats, and figure out what you need to maintain consistency.
Create a content calendar - map out key themes & campaigns, batch-create content to save time, and build in space to be flexible & adaptable (AI & automations can help).
Strengthen engagement - become social on social media and set aside time each day to engage with others, start conversations, and interact with other industry leaders.
⚡️ Today’s Headlines ⚡️
🧪 Threads is experimenting with spoiler tags and post templates. The spoiler feature allows users to black out highlighted text in a post, similar to Reddit’s spoiler feature, that gets marked as a spoiler. The template creation feature operates similarly to IG Stories templates, which allow people to easily reshare trends.
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🖌️ Google is testing AI-generated backgrounds for Shopping Ads. The limited test will generate contextual background scenes for existing product images, maintain the original product appearance without alterations, and require human review & approval before ads go live.
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🗣️ Instagram is adding in-stream translations for DMs. The new option, which can be seen within DMs in the IG app, enables users to easily translate any message into their native language, which could be helpful for global brands & marketers.
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