Today is apparently National Fun at Work Day, so enjoy it! What fun thing will you do today?

🧠 Stat Of The Day 🧠

32% of U.S. adults under 30 access news via TikTok. (Source: Digiday+ Research)

📰 TL;DR - Your product messaging might actually be hurting your revenue. Fix it today.

💡Insight: When was the last time you did actual market research on your messaging? If you're thinking, "not in a while..." or "it takes a lot of time, so I'm not sure..." Conjointly built an all-in-one survey platform to do it for you.

With access to people ready to give you their opinions, their platform:

• Offers advanced, easy-to-use tools

• Uses quality-first sampling while delivering on speed and cost efficiency

• Allows you access to support to solve your research questions

With the rise of AI based market research, Conjointly stands apart with real, human respondents.

⚡️Today’s Headlines⚡️

🎯 Meta’s expanding AI-automated “Advantage” targeting

🤑 TikTok Shop is increasing free shipping minimum requirement

💼 Premium X Subscribers can list open jobs on personal profiles

 🤯 Netflix ad tier segment grew 70% in Q4 & reached 23M MAUs

✨ Reddit’s got a new site of marketing tips for SMBs

*Want to get in front of our audience of 100k Founders/Marketers? Start here…

🛠️ Things Worth Checking Out 🛠️

📅 JOIN ME IN NYC - I personally guarantee you will learn more from my upcoming Growth Hacking Summit on February 29th live in NYC than you will from any other event or training this year, or your money back! Early birds get 50% off with code "50OFF" here.

🤩 INFLUENCER PROGRAMS - You can build a powerful in-house influencer program while sipping mimosas. Here’s how! Book a call for a custom influencer strategy for your brand.

📈 LINKEDIN - LinkedIn gets a lot of flack for being “cringe,” but with over 1 billion worldwide members and over 500M newsletter subscribers, you can’t deny it’s successful. Creators are taking over.

🦾 SOCIAL & AI - Social media and generative AI have a lot of potential to benefit each other. But for some reason, lightning hasn’t struck yet. Some ideas on how they could be integrated together…

✨ Today’s Insight ✨

How Big Alcohol took over Dry January

📰 TL;DR - Dry January, aka a month of abstaining from alcohol, could lead to lower sales for beer, wine, and spirits brands. But instead of waiting out the month, many brands have crafted non-alcoholic/zero-proof versions of their usual offerings to adapt to the times. Pretty brilliant move to co-opt a potentially difficult time for the industry.

💡 Insight - Creating a new product line for a single month may sound ridiculous. But with 44% of consumers saying they’re likely to take part this year, that’s a huge segment of the market these brands are capturing. Otherwise, they’re losing out on that business.

Brands also acknowledge that this month represents a larger part of the population who has become “sober curious,” whether that means consuming no alcohol year-round or even less alcohol. Research shows alcohol sales have flattened since the pandemic, while nonalcoholic beer has seen increases of ~30% for several years straight.

Building up zero-proof version of typical product offerings allows brands to keep their name in the cultural zeitgeist. It allows brands to continue to market to their loyal audiences, even if a segment is abstaining from the main offering. Consumers still get the same product they know and love, with a tweak that supports their lifestyle.

*Want to get in front of 100,000+ Founders & Marketers? Click here…