Friday, January 24

🌟 Today’s Highlights:

• Threads is adding post scheduling & mobile analytics

• LinkedIn improved its advertising attribution models

• Hiring SDRs or salespeople? GoCarpathian can help

• 📊 Stat of the Day: US Facebook user time spent on Reels increased 17% in December 2024 from January 2024. (Source: Sensor Tower)

• 💡 Today’s Insight: YouTube trends to fuel your content strategy

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💡 Today’s Insight 💡

YouTube trends to fuel your content strategy

🗞 TL;DR - Video has become a necessity for any robust content strategy plan, With YouTube being the leading platform for long-form video content (since its launch in 2005), you should be aware of current and emerging trends on the platform to better align your own content.

💡 Insight - Here are the top three YouTube trends you should be making the most of:

1. Short-form video - 81% of consumers want to see more short-form brand videos, and with uncertainty still surrounding TikTok, many users will be flocking to both YouTube Shorts and Instagram Reels. Cut your long-form content down into short clips or repurpose any short-form content you already have across platforms.

2. Live videos - 25% of US adults watch live stream videos several times a day. This is a unique way to make an impression in a way that only you can. Consider hosting a webinar or supplementing IRL events by going live on your YouTube channel.

3. Social commerce - Experts predict that by the end of 2025, there will be 110.4 million US social media shoppers, nearly half of all social media users. By integrating with YouTube’s shopping features, you can maximize your content by showcasing your products in action and making it easy to convert customers into a sale.

⚡️ Today’s Headlines ⚡️

📅 Threads is launching a post scheduler & mobile insights. The new features will be available soon and will make it easier for creators, brands, and other professionals to better manage their presence on the app and assess ROI.

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💫 LinkedIn made improvements to its ad attribution. The updated models ensure data is more representative of actual ad response as opposed to the assumptions of traditional ad methodologies.

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🇬🇧 TikTok launched automated ad campaign for UK retailers. The new offering, ‘GMV Max,’ utilizes AI to optimize product listings in the app and help propel the next stage of the platform’s in-app shopping push in the UK.

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