Friday, January 17

🌟 Today’s Highlights:

• Threads is testing the ability to add music to your posts

• Meta might be facing a user exodus

• Want me to get you more leads? Here’s the first step

• 📊 Stat of the Day: LinkedIn video content generates 1200% more shares than text and images combined. (Source: LinkedIn)

• 💡 Today’s Insight: Should you go to YouTube Shorts or Instagram Reels?

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💡 Today’s Insight 💡

Should you go to YouTube Shorts or Instagram Reels?

🗞 TL;DR - So, TikTok might be going away this Sunday in the US. Many brands and creators are already planning their next landing spot, which begs the question: where? The frontrunners are Instagram Reels and YouTube Shorts, and today we’re breaking down the key differences between the two platforms.

💡 Insight - To recap, Instagram Reels are short-form, engaging videos on Instagram’s platform with a similar in-app editing platform to TikTok. They can be up to 90 seconds long and can be resurfaced with your Facebook audience to maximize reach.

YouTube Shorts are short-form videos that can be up to 3 mins long on YouTube’s platform. Brands can repurpose longer-form content on the video sharing platform into shorter, bite-sized clips.

Which one should you choose? Honestly, it depends on where your audience is. If you already have an engaged audience on one platform over the other, choose that one.

YouTube Shorts can be longer than Instagram Reels, lends well to a platform audience that’s already video-obsessed, and is shown to YouTube’s 2 billion monthly active users.

Instagram Reels has optimal native editing, in-app shopping features, and the highest average watch rate of all short-form video platforms. The choice is yours!

⚡️ Today’s Headlines ⚡️

🎵 Threads might let you add music to your posts soon. The option to add music to posts is already available on Meta’s other social apps, Instagram and Facebook. The feature is currently only in testing and it’s unknown if or when it would roll out publicly.

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🛟 Substack is trying to rescue displaced TikTok creators. The CEO Chris Best wrote about the effort in a Substack Note earlier this week. As part of the effort, Substack is offering a $25k prize to the “creative genius” who can make a TikTok video that sparks a trend.

🎙 Your new favorite podcast is here! Listen to the first episode of my relaunched podcast covering 'What Entrepreneurs & Marketers Got Wrong in 2024' on Spotify, Apple, or YouTube (& don’t forget to subscribe)!

💨 Meta’s recent changes may lead to a user exodus. Following Meta’s recent changes to content moderation, some users are fleeing the company’s platforms, including Facebook, Instagram, and Threads.

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