Hey there,

Gonna throw in something someone told me this week: slow progress is still progress. Felt like we could all use a good reminder.

🧠 Stat Of The Day 🧠

75% of consumers are concerned about fake reviews. (Source: Bazaarvoice)

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⚡️Today’s Headlines⚡️

🗑️ Meta’s removing detailed ad campaign targeting options

🪄 Microsoft launched an AI tool that generates instant banner ads

🫡 Meta’s requiring digitally altered political ads to disclose themselves

 ✋ TikTok closed its Creative Center after hashtag popularity findings

🔒 X might be planning to gate some video to Premium subscribers

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🛠️ Things Worth Checking Out 🛠️

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🍪 NO COOKIES - Wonder what it would really look like to remove third-party advertising cookies from your site? Well, app monitoring platform Sentry tried it out for you.

🛍️ TIKTOK SHOP - It’s not just you. TikTok’s “For You” page is overrun with posts and livestreams of TikTok Shop items… even if those items are junk. Anything for a sale, I guess.

💸 FRUGAL JANUARY - The concept of “No spend January” is gaining traction on TikTok… but it doesn’t mean people aren’t going to spend eventually. Prepare for February purchases.

✨ Today’s Insight ✨

How people are spending time & money on apps

📰 TL;DR - data.ai’s new “State of Mobile” report shows how apps across each consumer category performed in 2023 including time spent on apps and where consumers are spending money.

💡 Insight - Here are some of our top takeaways from the report:

• Average time spent on mobile rose from 5 hours per person per day in 2023, a 6% increase from 2022

  • Indonesia, Thailand, and Argentina were the countries with the most average daily hours spent on mobile per user

• TikTok became the first app ever to reach $10 billion in all-time consumer spend

• The top-performing social apps worldwide by download were: TikTok, Instagram, Facebook, WhatsApp, and Telegram

• Apps that have added AI features grew downloads +11% YoY

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